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In this podcast we flip hard sales calls by replacing fixed pitches with genuine curiosity, open questions, and active listening. We show how note-taking builds trust, how to tailor value, and why this mindset wins repeat business and referrals.
• why one-size-fits-all pitching fails
• using open-ended questions to surface real needs
• active listening and note-taking to build confidence
• mapping features to outcomes that buyers value
• building trust that leads to referrals and repeat business
• reducing pressure by admitting unknowns and clarifying fit
• summarising needs to close with alignment
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If you have any sales questions or sales topics you would like to have covered in the podcast, please drop me a line, [email protected], and I will do my best to answer them.

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Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training
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