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How to master objections

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Manage episode 518647153 series 3585590
Content provided by Graham Elliott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graham Elliott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

We explore how to handle objections with confidence by borrowing from improv: embrace uncertainty, listen deeply, and reframe concerns into opportunities. Practical scripts show how to pivot price, timing, scepticism, past failures, and missing features toward value and proof.
• embracing uncertainty rather than steering to safety
• using curiosity and active listening to diagnose hidden concerns
• validating emotion to reduce resistance and build trust
• reframing price to ROI and doubt to evidence
• turning bad timing into prioritisation and momentum
• converting past negative experiences into safeguards and process
• positioning missing features as intentional design or customisation
• practising a repeatable pattern: empathy, validation, pivot, proof
• focusing on outcomes, case studies and next steps
• building a personal objection playbook
If that's been useful, hopefully I've earned a like and subscribe from you.
And you can download the 5 Objection Reframes here.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.
Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training
Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

  continue reading

Chapters

1. How to master objections (00:00:00)

2. Setting The Goal: Objection Mastery (00:00:13)

3. Borrowing From Improv Comedy (00:00:32)

4. Embracing Uncertainty In Sales (00:00:57)

5. Curiosity And Active Listening (00:02:30)

6. Unpacking Hidden Meanings In Objections (00:04:59)

7. The Reframing Model Overview (00:06:21)

8. Price: Cost To ROI Shift (00:07:17)

9. Skepticism To Credibility (00:09:11)

10. Timing To Priority (00:10:11)

11. Bad Past To Renewed Trust (00:11:21)

12. Missing Feature To Smart Design (00:12:09)

13. Core Pattern And Takeaways (00:12:50)

14. Close And Call To Action (00:14:31)

59 episodes

Artwork
iconShare
 
Manage episode 518647153 series 3585590
Content provided by Graham Elliott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graham Elliott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

We explore how to handle objections with confidence by borrowing from improv: embrace uncertainty, listen deeply, and reframe concerns into opportunities. Practical scripts show how to pivot price, timing, scepticism, past failures, and missing features toward value and proof.
• embracing uncertainty rather than steering to safety
• using curiosity and active listening to diagnose hidden concerns
• validating emotion to reduce resistance and build trust
• reframing price to ROI and doubt to evidence
• turning bad timing into prioritisation and momentum
• converting past negative experiences into safeguards and process
• positioning missing features as intentional design or customisation
• practising a repeatable pattern: empathy, validation, pivot, proof
• focusing on outcomes, case studies and next steps
• building a personal objection playbook
If that's been useful, hopefully I've earned a like and subscribe from you.
And you can download the 5 Objection Reframes here.

Welcome to the podcast!

Support the show

If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.
Graham Elliott

You can contact me at [email protected]

My website is www.salescraft.training
Please join my mailing list. You'll get all the news and latest offers.

Or... if you've found this helpful, please buy me a coffee!

  continue reading

Chapters

1. How to master objections (00:00:00)

2. Setting The Goal: Objection Mastery (00:00:13)

3. Borrowing From Improv Comedy (00:00:32)

4. Embracing Uncertainty In Sales (00:00:57)

5. Curiosity And Active Listening (00:02:30)

6. Unpacking Hidden Meanings In Objections (00:04:59)

7. The Reframing Model Overview (00:06:21)

8. Price: Cost To ROI Shift (00:07:17)

9. Skepticism To Credibility (00:09:11)

10. Timing To Priority (00:10:11)

11. Bad Past To Renewed Trust (00:11:21)

12. Missing Feature To Smart Design (00:12:09)

13. Core Pattern And Takeaways (00:12:50)

14. Close And Call To Action (00:14:31)

59 episodes

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