How to master objections
Manage episode 518647153 series 3585590
We explore how to handle objections with confidence by borrowing from improv: embrace uncertainty, listen deeply, and reframe concerns into opportunities. Practical scripts show how to pivot price, timing, scepticism, past failures, and missing features toward value and proof.
• embracing uncertainty rather than steering to safety
• using curiosity and active listening to diagnose hidden concerns
• validating emotion to reduce resistance and build trust
• reframing price to ROI and doubt to evidence
• turning bad timing into prioritisation and momentum
• converting past negative experiences into safeguards and process
• positioning missing features as intentional design or customisation
• practising a repeatable pattern: empathy, validation, pivot, proof
• focusing on outcomes, case studies and next steps
• building a personal objection playbook
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And you can download the 5 Objection Reframes here.
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Graham Elliott
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Chapters
1. How to master objections (00:00:00)
2. Setting The Goal: Objection Mastery (00:00:13)
3. Borrowing From Improv Comedy (00:00:32)
4. Embracing Uncertainty In Sales (00:00:57)
5. Curiosity And Active Listening (00:02:30)
6. Unpacking Hidden Meanings In Objections (00:04:59)
7. The Reframing Model Overview (00:06:21)
8. Price: Cost To ROI Shift (00:07:17)
9. Skepticism To Credibility (00:09:11)
10. Timing To Priority (00:10:11)
11. Bad Past To Renewed Trust (00:11:21)
12. Missing Feature To Smart Design (00:12:09)
13. Core Pattern And Takeaways (00:12:50)
14. Close And Call To Action (00:14:31)
59 episodes