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Stop Sending Calendly Links. Do This Instead | #1289

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Manage episode 524986378 series 3233001
Content provided by Brandon Bornancin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Bornancin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sellers often rely on scheduling links without realizing how much friction they introduce.

In this episode, Brandon breaks down why links often stall momentum, how visual availability lowers decision effort, and why one-click scheduling outperforms multi-step flows.

You’ll learn the psychology behind initiation versus selection, how to implement inline availability using tools like Calendly, Outreach, or SalesLoft, and why respectful, low-effort asks consistently convert at higher rates.

This episode is a practical example of how small friction reductions create outsized gains.

If you want more meetings without more follow-up, this simple shift can change everything.

  continue reading

601 episodes

Artwork
iconShare
 
Manage episode 524986378 series 3233001
Content provided by Brandon Bornancin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Bornancin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sellers often rely on scheduling links without realizing how much friction they introduce.

In this episode, Brandon breaks down why links often stall momentum, how visual availability lowers decision effort, and why one-click scheduling outperforms multi-step flows.

You’ll learn the psychology behind initiation versus selection, how to implement inline availability using tools like Calendly, Outreach, or SalesLoft, and why respectful, low-effort asks consistently convert at higher rates.

This episode is a practical example of how small friction reductions create outsized gains.

If you want more meetings without more follow-up, this simple shift can change everything.

  continue reading

601 episodes

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