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Sales Secrets

Brandon Bornancin

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Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI. Twice a week, Brandon interviews the world’s biggest and brightest business experts including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, Jill Konrath, Anthony Iannarino, and many more -- to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business. Ready to learn exclusive secrets from top sales, business, and entrepreneurs f ...
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So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.
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Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build ...
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Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!
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Shensi Ding is the CEO and co-founder of Merge, a unified API platform that helps companies connect existing apps and systems with AI. Integrating AI offers many benefits: enhancing performance, automating tasks, and improving decision-making. But as Shensi points out, it’s not without looming challenges. Product leaders often wonder, Are my data a…
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Our conversation with Atlassian’s Axel Sooriah is the fourth in a series that Product Momentum recorded at INDUSTRY. And it’s interesting to see the common themes that are emerging – serendipitously – most notably that even as AI casts its long shadow over all things product, our recent episodes seem to be bringing us back to product management fun…
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With so many tools at our disposal, why do product people continue to struggle with effective communication? Email after email, meeting after meeting, teams replay the same conversations and plow the same ground, re-litigating the decisions they agreed to weeks before — wasting time, money, and energy in the process. The “information asymmetry” tha…
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John Cutler is Head of Product at Dotwork – a startup dedicated to transforming how teams collaborate and manage product development. He is also a prolific writer, including his wildly popular newsletter, The Beautiful Mess. John’s prior roles include supporting product teams at Toast as Senior Director, Product Enablement and Product Evangelist an…
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Nesrine Changuel is a product coach, advisor, and speaker with more than a decade of senior-level product experience at Google, Spotify, and Microsoft. Soon she will add “author” to her long list of accomplishments with the publication of Product Delight: How to Make Your Product Stand Out with Emotional Connection (September 23, 2025). In this epi…
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In this episode of Product Momentum, content strategist Brian Piper joins Dan Sharp and guest co-host Tim Snedden to describe the power of AI in content strategy—revealing how these tools act as creative partners, not just digital workhorses. What’s at stake isn’t just automation or efficiency, but a fundamental shift in how product managers, write…
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If you could hire an employee who never gets tired, never loses focus, and instantly adapts to your workflow, would you do it? In the latest episode of Product Momentum, Lena Sesardic leans on her experience as a tech product manager and business-savvy entrepreneur to explore this tempting proposition through the lens of custom GPTs – specialized g…
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“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks. In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is…
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“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX. In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strat…
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If you were the CEO of the company where you work, would you fund the work your team is doing? In the early pages of Matt LeMay’s latest book, Impact-first Product Teams, readers confront this existential question. And it hits pretty close to home: am I worthy of my company’s investment? As he explains to Dan Sharp and guest co-host Nathan Shapiro,…
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“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI. In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can…
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“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove. In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance bet…
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Ioana Teleanu is an AI product design expert and consultant who shaped the experience of Miro AI as their Lead Product Designer. She is currently the creator and instructor of AI for Designers, one of the most successful courses launched on Interaction Design Foundation. Moments before sitting down for this episode of Product Momentum – recorded li…
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“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape o…
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“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast. In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy …
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“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshape…
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Usha Iyer is Hivebrite’s Chief Customer and Growth Officer, leading the community engagement platform’s go-to-market customer success and revenue strategy. On June 26, her opening presentation kicked off Keynote Day at ITX’s Product + Design Conference. Right after she exited the stage, Usha joined Sean Murray and Dan Sharp for this episode of Prod…
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"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especia…
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Sophia Prater is CEO of Rewired UX and the creator of the Object-Oriented UX (OOUX) Certification. In this episode of Product Momentum, Sophia joins Sean Murray and guest co-host Jon Daiello to discuss OOUX and the many ways it can help product teams deliver better design, more efficiently than ever. As Sophia explains, “OOUX is like the backbone o…
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"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.com In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to …
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If you’ve spent any time navigating the intricate world of product management, you’re likely familiar with the constant balancing act the role requires. Heather Inocencio is the founder and CEO of The Product Consult, a team of product managers helping companies innovate and scale. In this episode of Product Momentum, Heather joins Sean and special…
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“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at Agorapulse In this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer …
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“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern market…
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“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matte…
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“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series…
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Luke Stiles is a product advisor and consultant who helps build products and grow companies, focusing on widespread adoption of Generative AI. On June 25, he will facilitate a workshop at ITX’s 2-day Product + Design Conference (June 25-26). In this episode of Product Momentum, Luke joins Sean and Dan to talk about topics ranging from GenAI’s impac…
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“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategist In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong. Zach shares the three deceptively simple questions e…
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“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only …
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“Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new …
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“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in…
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Vitaly Friedman is an author, the UX Lead with the European Parliament, and editor-in-chief of Smashing Magazine. On June 25, he will facilitate a workshop at ITX’s 2-day Product + Design Conference. In this episode of Product Momentum, Vitaly joins Sean and Dan to share his insights about tackling the unique challenges of UX design in enterprise-l…
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“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasi…
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“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the f…
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“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta Consulting In this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—an…
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Christian Marek is Vice President of Product Management at Productboard. He has applied his years of experience in technology and finance while leading product management efforts at Facebook, Google, and Docusign. In this episode, Christian joins co-hosts Sean Murray and Dan Sharp to explore how AI tools are revolutionizing product management by en…
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“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agenc…
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“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure …
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Startups aren’t for the faint of heart.In this raw and unfiltered episode, Brandon breaks down what it really takes to survive—and thrive—at an early-stage startup.If you need training, hand-holding, or a month to “get up to speed,” this episode isn’t just advice... it’s your reality check. But if you’re ready to ship fast, sell without a brand, an…
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“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne, CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance …
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Cassidy Fein is currently leading growth for Autopatch within Windows Servicing and Delivery at Microsoft. Based in NYC, she has over 10 years of experience driving product innovation, scaling teams, and delivering customer-centric solutions. Throughout her career, she’s demonstrated a passion for empowering the next generation of product leaders, …
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“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and…
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“People relate to people, not tasting notes,” says Haley Moore, founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, H…
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“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key c…
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“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-…
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“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis, VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to al…
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“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from…
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Sarah Doody, CEO of Career Strategy Lab, sat down with Product Momentum co-hosts Sean Murray and Dan Sharp to offer advice to UX designers out there who are frustrated by the volatility in today’s job market. Treat your career like a product you’re designing, Sarah says, and focus on the essential skills you need in a turbulent job market. This is …
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“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is resh…
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“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the w…
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In this episode, AgilityInsights’ Trisha Hall joins Paul Gebel for a first-ever joint podcast for Product Momentum — here, with Trisha’s Illuminating Insights. Trisha leads the enterprise solutions and government contracting team at AgilityInsights, and Paul is a VP of Delivery at ITX as well as long-time host of Product Momentum. In this inspiring…
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