Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product.
We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life as we map how content brings the right audience, trials reduce friction, sales joins at the right moment, and pricing and packaging match real product maturity. He explains why Qrvey staffed CX with the original product builders to speed outcomes for customers, turn field learnings into roadmaps, and bridge gaps while the platform scaled.
We also dig into when and how to expand globally, why English‑first regions can accelerate early international wins, and the hiring choices that shape culture: thinkers versus followers, decentralised decisions versus bottlenecks. On AI, Arman is clear‑eyed—LLMs shine for casual analytics, natural language exploration, and agentic workflows, but they aren’t a substitute for enterprise‑grade reasoning yet. Qrvey's approach blends chat, agents, and MCP interoperability in an embeddable stack that delivers value today without overpromising.
If you care about building a durable SaaS business, one that compounds trust and revenue, this conversation is a masterclass in focus, orchestration, and pragmatic innovation.

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