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The Discount Death Spiral (And How to Avoid It This Black Friday)

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Manage episode 514761225 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Feeling pressured to run a Black Friday deal at your gym? Don’t do it.
Your gym is a premium service provider, and it should compete on results and relationships, not price.
In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.”
Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow your gym during the holiday season.
Coop shares simple, high-value alternatives, including running bring-a-friend events and adding bonus offers that don’t undercut your pricing.
Tune in to learn how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.
Links
Gym Owners United
Book a Call
1:20 - Why not offer discounts?
2:43 - 5 dangers of discounts
7:26 - Focus on value instead
8:07 - Run alternative promotions
13:36 - Use the Prescriptive Model

  continue reading

1093 episodes

Artwork
iconShare
 
Manage episode 514761225 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Feeling pressured to run a Black Friday deal at your gym? Don’t do it.
Your gym is a premium service provider, and it should compete on results and relationships, not price.
In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.”
Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow your gym during the holiday season.
Coop shares simple, high-value alternatives, including running bring-a-friend events and adding bonus offers that don’t undercut your pricing.
Tune in to learn how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.
Links
Gym Owners United
Book a Call
1:20 - Why not offer discounts?
2:43 - 5 dangers of discounts
7:26 - Focus on value instead
8:07 - Run alternative promotions
13:36 - Use the Prescriptive Model

  continue reading

1093 episodes

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