Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Is Your Gym Business Healthy? Use This 6-Metric Report Card to Find Out

1:05:48
 
Share
 

Manage episode 506400581 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.
In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:

  • Average revenue per member (ARM)
  • Length of engagement (LEG)
  • Return on investment (ROI)
  • Effective hourly rate (EHR)
  • Net owner benefit (NOB)
  • Client headcount

Using data from over 15,000 gym owners who contributed to Two-Brain’s 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.
Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don’t need more members to generate additional revenue.
Plus, Coop dives deep into marketing with Two-Brain’s four-funnel system: referrals, content, social media and paid ads.
He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.
Tune in to learn how to track and improve the critical numbers in your gym business.
Want Coop’s $100K checklist? Head to Gym Owners United using the link below and send him a DM.
Links
Gym Owners United
Book a Call
2:14 - Average revenue per member (ARM)
8:23 - Length of engagement (LEG)
14:33 - Return on investment (ROI)
21:48 - Effective hourly rate (EHR)
27:14 - Net owner benefit (NOB)
32:47 - Client headcount
37:13 - Four marketing funnels
45:13 - Auditing and fixing your funnels
59:34 - Getting more leads

  continue reading

1084 episodes

Artwork
iconShare
 
Manage episode 506400581 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.
In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:

  • Average revenue per member (ARM)
  • Length of engagement (LEG)
  • Return on investment (ROI)
  • Effective hourly rate (EHR)
  • Net owner benefit (NOB)
  • Client headcount

Using data from over 15,000 gym owners who contributed to Two-Brain’s 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.
Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don’t need more members to generate additional revenue.
Plus, Coop dives deep into marketing with Two-Brain’s four-funnel system: referrals, content, social media and paid ads.
He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.
Tune in to learn how to track and improve the critical numbers in your gym business.
Want Coop’s $100K checklist? Head to Gym Owners United using the link below and send him a DM.
Links
Gym Owners United
Book a Call
2:14 - Average revenue per member (ARM)
8:23 - Length of engagement (LEG)
14:33 - Return on investment (ROI)
21:48 - Effective hourly rate (EHR)
27:14 - Net owner benefit (NOB)
32:47 - Client headcount
37:13 - Four marketing funnels
45:13 - Auditing and fixing your funnels
59:34 - Getting more leads

  continue reading

1084 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play