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STOP Calling Yourself ‘Local’ If You Don’t Do THIS with Taylor Speirs
Manage episode 521120939 series 3475220
Just because you pay taxes in a town doesn’t make you “local.”
In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.
Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when everyone’s racing to buy leads or out-market the next guy.
Learn how Veterans Roofing built a powerhouse brand by pouring back into their own backyard. From road cleanups to dugout roofs and breast cancer awareness drives, Taylor proves that doing good is the best marketing plan of all.
Whether you’re a rep or an owner, you’ll see why being truly local is your biggest sales advantage.
Listen to the episode on Spotify & Apple Podcasts (283) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
Links:
https://veteransroofingnj.com
https://www.facebook.com/VeteransRoofingNJ
https://www.youtube.com/ @VeteransRoofing
https://www.instagram.com/veteransroofingnj
PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
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0:00 – Why Being “Local” Doesn’t Mean What You Think
2:12 – Starting Veterans Roofing During COVID
5:25 – The Real Reason Homeowners Say “Roofers Are All the Same”
8:47 – From the Marines to Roofing: How Military Values Shaped His Business
12:35 – What Most Sales Reps Don’t Understand About Their Role
17:50 – Cross-Training Your Team: Sales, Production & Office Staff
22:10 – Real Marketing: Community Involvement That Actually Works
28:35 – The Shirt Strategy That Turned Customers Into Walking Billboards
36:40 – How to Become “The Mayor of Your Town” and Be Unforgettable
Chapters
1. Bad Customer Experiences Spark A Change (00:00:00)
2. Welcome And Taylor’s Origin Story (00:01:44)
3. Follow-Through And Homeowner Trust (00:05:15)
4. Military Discipline Shapes Company Culture (00:09:19)
5. Understanding The Whole Business Machine (00:12:13)
6. Transparent Money Talks And SOPs (00:15:33)
7. The Pipe Boot Lesson And Ripple Effects (00:18:33)
8. Cross-Training Sales, Ops, And Office (00:21:13)
9. Community Over Ads As Core Marketing (00:25:35)
10. Parades, Cleanups, And Wearable Branding (00:30:02)
11. Giving Back: Free Roofs For Fields (00:35:28)
12. Creative Campaigns And Authentic Merch (00:39:54)
13. The Mayor Of Your Town Training (00:44:00)
14. One-To-Many Relationships That Compound (00:49:09)
15. Adapt And Overcome As A Business System (00:53:02)
16. Advice To A Younger Self And Closing (00:57:05)
283 episodes
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