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How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger

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Manage episode 500460258 series 1094192
Content provided by ROI Podcast™. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ROI Podcast™ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.

Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely.

You’ll hear:

  • A dealer‑first go‑to‑market that beats cold‑calling end users

  • Network audit → niche selection → repeatable deal flow

  • Example numbers for monthly‑payment financing and broker commissions

  • Remote‑work systems that keep a U.S. brokerage moving while you travel

  • Freedom vs. safety: the honest psychology behind building on your own

Guest: Jermane Cheathem — CreatorsLearn.com Hosts: Law Smith & Eric Readinger (ROI Podcast®)

Enjoy the show? Follow, rate, and share with a friend trying to find their niche.

ZUPYAK.COM → promo code → SWEAT Incogni data removal -> https://incogni.cello.so/eH9eYTfygQy Flodesk email marketing - you get 50% off by hitting this link https://flodesk.com/c/AL83FF by SQUARESPACE website builder https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free! https://bit.ly/sweatequity-linkedin-premium

  continue reading

492 episodes

Artwork
iconShare
 
Manage episode 500460258 series 1094192
Content provided by ROI Podcast™. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ROI Podcast™ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.

Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely.

You’ll hear:

  • A dealer‑first go‑to‑market that beats cold‑calling end users

  • Network audit → niche selection → repeatable deal flow

  • Example numbers for monthly‑payment financing and broker commissions

  • Remote‑work systems that keep a U.S. brokerage moving while you travel

  • Freedom vs. safety: the honest psychology behind building on your own

Guest: Jermane Cheathem — CreatorsLearn.com Hosts: Law Smith & Eric Readinger (ROI Podcast®)

Enjoy the show? Follow, rate, and share with a friend trying to find their niche.

ZUPYAK.COM → promo code → SWEAT Incogni data removal -> https://incogni.cello.so/eH9eYTfygQy Flodesk email marketing - you get 50% off by hitting this link https://flodesk.com/c/AL83FF by SQUARESPACE website builder https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free! https://bit.ly/sweatequity-linkedin-premium

  continue reading

492 episodes

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