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Content provided by 37signals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 37signals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Refining before release

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Manage episode 509447299 series 2572866
Content provided by 37signals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 37signals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

  • 00:11 – What the “11th hour” looks like before a product launch
  • 03:50 – How to weigh deadlines against final release decisions
  • 05:44 – The importance of customer onboarding
  • 11:18 – A playful touch added to Fizzy’s logo
  • 15:30 – Why version 1.0 is just the beginning

Links and Resources

  continue reading

Chapters

1. Introduction (00:00:00)

2. What the “11th hour” looks like before a product launch (00:00:11)

3. How to weigh deadlines against final release decisions (00:03:50)

4. The importance of customer onboarding (00:05:44)

5. A playful touch added to Fizzy’s logo (00:11:18)

6. Why version 1.0 is just the beginning (00:15:30)

338 episodes

Artwork

Refining before release

REWORK

1,128 subscribers

published

iconShare
 
Manage episode 509447299 series 2572866
Content provided by 37signals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 37signals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

  • 00:11 – What the “11th hour” looks like before a product launch
  • 03:50 – How to weigh deadlines against final release decisions
  • 05:44 – The importance of customer onboarding
  • 11:18 – A playful touch added to Fizzy’s logo
  • 15:30 – Why version 1.0 is just the beginning

Links and Resources

  continue reading

Chapters

1. Introduction (00:00:00)

2. What the “11th hour” looks like before a product launch (00:00:11)

3. How to weigh deadlines against final release decisions (00:03:50)

4. The importance of customer onboarding (00:05:44)

5. A playful touch added to Fizzy’s logo (00:11:18)

6. Why version 1.0 is just the beginning (00:15:30)

338 episodes

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