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What Data Taught Me About Law Firm Budget Allocation
Manage episode 518066866 series 3574055
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.
Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.
Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. Itโs not about budget sizeโitโs about allocation.
These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity.
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๐ CHAPTERS
0:00 - Paid Search Budget Allocation Strategy for Family Law Firms
1:21 - Start With Highest Intent Keywords First
5:00 - Align Your Ad Spend With Service Profitability
9:15 - Set Minimum Campaign Budgets to Maintain Visibility
11:41 - Separate Brand vs Non-Brand Campaigns for Better ROI
15:01 - Make Data-Driven Budget Decisions Weekly
18:28 - How Often to Review Your PPC Campaign Budget
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1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
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3. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this podcast and w...
Chapters
1. Paid Search Budget Allocation Strategy for Family Law Firms (00:00:00)
2. Start With Highest Intent Keywords First (00:01:21)
3. Align Your Ad Spend With Service Profitability (00:05:00)
4. Set Minimum Campaign Budgets to Maintain Visibility (00:09:15)
5. Separate Brand vs Non-Brand Campaigns for Better ROI (00:11:41)
6. Make Data-Driven Budget Decisions Weekly (00:15:01)
7. How Often to Review Your PPC Campaign Budget (00:18:28)
91 episodes
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