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The 5-Segment System That Boosted Our Paid Search Campaigns
Manage episode 508573988 series 3574055
Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.
This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel conversions.
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π CHAPTERS
0:00 - Paid Search Campaign Structure For Family Law Growth
2:18 - The P-Max Problem: Why Agencies Waste Your Budget
4:02 - Buy Terms: 30% Budget Allocation For Ready Clients
8:35 - Local Terms: 42% Of Your Leads Come Here
10:44 - Research Terms: Attribution Modeling That Works
16:12 - Service-Based Terms: Segmentation Strategy Mistakes
19:09 - Core Attorney Terms: Multi-Touch Attribution Secrets
21:41 - The $100 Budget Breakdown: Campaign Performance Metrics
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Tell me in the comments if you liked this podcast and w...
Chapters
1. Paid Search Campaign Structure For Family Law Growth (00:00:00)
2. The P-Max Problem: Why Agencies Waste Your Budget (00:02:18)
3. Buy Terms: 30% Budget Allocation For Ready Clients (00:04:02)
4. Local Terms: 42% Of Your Leads Come Here (00:08:35)
5. Research Terms: Attribution Modeling That Works (00:10:44)
6. Service-Based Terms: Segmentation Strategy Mistakes (00:16:12)
7. Core Attorney Terms: Multi-Touch Attribution Secrets (00:19:09)
8. The $100 Budget Breakdown: Campaign Performance Metrics (00:21:41)
85 episodes
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