From $0 to $17MM: The Sales Training That Changed Everything
Manage episode 504522419 series 3574055
Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads.
A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to judges, clients, and peers. Our systematic approach at Sterling turned a 15% cold lead closer into a consistent 25-30% performer through daily role-play training and our Council College program. The result? You need fewer consultations to hit revenue targets, and your intake team development becomes predictable instead of hoping for natural talent.
📲 Subscribe Now: https://www.youtube.com/@karls.anthony
📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/
---
📄 CHAPTERS:
0:00 - Sales Training Reality Check: Why Attorneys Resist What They Already Do
1:45 - Redefining Sales Commitment: From Dirty Word to Professional Service
5:32 - Sales Training as Growth Strategy: Daily Role-Play Systems That Work
8:38 - Council College Framework: Teaching Attorneys to Listen Before Speaking
12:10 - Lead Follow-Up Systems: The 91-Day Sequence That Converts Cold Prospects 14:37 - Mary's Method: How One Intern Became Our Best Sales Manager
18:38 - Balancing Process with Authenticity: Why Scripts Kill Conversions
23:28 - Activity vs Achievement: The Vince Lombardi Sales Truth
Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?
Follow these steps:
1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
2. CONNECT WITH US:
LinkedIn: https://www.linkedin.com/in/anthonykarls/
https://www.linkedin.com/in/tylerdolph/
https://www.linkedin.com/company/rocket-clicks
Facebook: http://facebook.com/2311.karls.anthony
https://www.facebook.com/profile.php?id=61577369996484
http://facebook.com/RocketClicks
Instagram: http://instagram.com/karls.anthony
https://www.instagram.com/tylerxdolph/
https://www.instagram.com/rocketclicks/
3. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this podcast and w...
Chapters
1. Sales Training Reality Check: Why Attorneys Resist What They Already Do (00:00:00)
2. Redefining Sales Commitment: From Dirty Word to Professional Service (00:01:45)
3. Sales Training as Growth Strategy: Daily Role-Play Systems That Work (00:05:32)
4. Council College Framework: Teaching Attorneys to Listen Before Speaking (00:08:38)
5. Lead Follow-Up Systems: The 91-Day Sequence That Converts Cold Prospects (00:12:10)
6. Mary's Method: How One Intern Became Our Best Sales Manager (00:14:37)
7. Balancing Process with Authenticity: Why Scripts Kill Conversions (00:18:38)
8. Activity vs Achievement: The Vince Lombardi Sales Truth (00:23:28)
82 episodes