Are you relying on a flashy sales hire to drive your company’s growth? Think again. In this episode of C-Suite Sidekick, we’re unpacking one of the biggest misconceptions among growth-focused CEOs: the belief that bringing in a “hotshot” salesperson will solve all your revenue challenges.

Spoiler alert: it won’t—especially if your organization lacks the structure, strategy, and alignment needed to support sustainable growth.
Exclusive bonus mini pod available to subscribers

Join Summer Poletti as she breaks down:

• Why a superstar salesperson from an industry giant may not thrive in your smaller company.
• The hidden dangers of skipping foundational sales strategies like playbooks and onboarding.
• Why organizational alignment between marketing, sales, and customer success is more important than ever.
• Proven steps to ensure your next sales hire becomes a true revenue driver, not just an expensive gamble.

If you’re a CEO or business owner planning your next growth move, this episode is packed with actionable advice to help you avoid costly hiring mistakes and set your sales team up for long-term success.
Companion episodes:

• How to find a good B2B salesperson
• Grow revenue without increasing headcount
• 6 easy steps to better sales/marketing alignment

Show notes:

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn