Welcome back to C-Suite Sidekick, where we provide you with the actionable insights you need to succeed in the executive world. I'm your host, Summer Poletti, and today we’re tackling a question many CEOs find perplexing: How do you find a good B2B salesperson? It's an undertaking filled with potential pitfalls, from dealing with good actors who disguise their weaknesses to wrestling with poor performance excuses and wasted resources.

In this episode, I’m sharing six key tips to help you scout the ideal candidate—plus a bonus tip on where to find them. Drawing from years of experience and some hard-earned lessons, I'm challenging some traditional hiring norms and offering a fresh perspective on what truly matters in a stellar salesperson. From prioritizing ethics and work ethics above industry experience to seeking relationship-building skills and a consultative approach, we’ll cover it all. And don’t worry, I’ll even tell you the best platform to run your job ads.

Stay tuned as we dive deep into each tip, helping you become more confident and successful in your hiring process. Let's get started!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com