Maximizing Trade Show ROI: How to Align Sales & Marketing for Conference Success

Trade shows can be a huge investment—flights, booths, sponsorships, team expenses—but are you getting the ROI you expect? Too often, companies walk away with a pile of business cards and no real results.

In this episode of Revenue Remix, I sit down with Amy Silberman from Do What Works to break down a smarter approach. We talk about:
✔ Why trade show planning should start 6-12 months in advance
✔ How to create a seamless pre-, mid-, and post-show marketing strategy
✔ What most companies get wrong about sales follow-up (and how to fix it)
✔ The role of landing pages, email sequences, and content in your conference strategy
✔ Practical steps to align sales and marketing to turn event leads into actual revenue

If you’re attending conferences this year and want to make sure they drive real business outcomes, this episode is for you.

Related Resources & Links:

• Related Blog: 8 Conference Season Tactics That Will Drive Higher ROI
• Book a Free 15-Minute Consultation (Let’s assess your process & find quick wins!)

Show notes:

• Connect with Summer on LinkedIn
• Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights
• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic