How to Optimize Every Penny of Your Paid Search Advertising with Jack Porter Smith

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

Content provided by SharpSpring by Constant Contact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SharpSpring by Constant Contact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

3+ y ago 44:11

MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 03, 2023 14:08 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

What is marketing attribution and how can it benefit your business? In this episode of Digital Marketing Swipe File, Eric welcomes Jack Porter Smith, Co-Founder and Managing Director of WSI Paid Search, to talk about how to stop wasting money on paid search advertising. Jack breaks down his approach to programmatic campaigns, display ads, retargeting, and more!
Jack also sheds light on what WSI Paid Search does as an agency, as well as the challenges and opportunities in search advertising in 2021 and beyond. He provides real world examples that show how to effectively target your audience, keep your messaging consistently visible, and get the most out of paid search as a B2B business.
You’ll learn Jack’s candid thoughts on recent changes in third party data policies, what drives decision makers to invest in paid search advertising, and even how SharpSpring Ads is finding patterns and best practices in advertising.
“You can’t just buy your way out of a hole. You can’t just buy your way into a market. You do have to earn it… and then the closing part is a little easier.” - Jack
About Eric Stockton, VP of Demand Generation, Constant Contact:
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Jack Porter Smith, Co-Founder and Managing Director, WSI Paid Search:
I've operated in the digital marketing industry since early 2006, and since 2013 have been the proud co-founder of WSI Paid Search, a Top 1% Google Premier Partner based in Toronto. As of 2019 I am incredibly honored to join the Google Agency Executive Council as WSI Paid Search's representative amongst fellow industry leaders.
Connect with Jack:https://www.linkedin.com/in/jack-porter-smith-21318318/

58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation