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How to change focus from seller to buyer needs

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Content provided by Gong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Making choices that are in the best interest of the buyer rather than the vendor is what a successful sales approach is all about.

That’s how Carole Mahoney, Founder of @Unbound Growth and author of the book Buyer First, has become a ringleader in sales growth. Spending time getting to know a buyer's preferred method of communication, asking insightful questions, and actively listening can go a long way toward establishing rapport and closing sales.

Listen here to learn how doing your homework and taking the time to invest in business relationships really matters.

Resources: LinkedIn & HubSpot

  continue reading

244 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 13, 2025 16:39 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 390168480 series 2570070
Content provided by Gong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Making choices that are in the best interest of the buyer rather than the vendor is what a successful sales approach is all about.

That’s how Carole Mahoney, Founder of @Unbound Growth and author of the book Buyer First, has become a ringleader in sales growth. Spending time getting to know a buyer's preferred method of communication, asking insightful questions, and actively listening can go a long way toward establishing rapport and closing sales.

Listen here to learn how doing your homework and taking the time to invest in business relationships really matters.

Resources: LinkedIn & HubSpot

  continue reading

244 episodes

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