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378. How Coach captivates consumers with visual storytelling

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Manage episode 472389252 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Coach is a visionary of visual storytelling and experiences. Giovanni Zaccariello, SVP of global visual experience for Coach, joins us to discuss the evolution of visual merchandising and how he tells Coach’s story to a global audience. He also shares the moment that changed his career trajectory and his advice for taking risks and following your gut.

(00:00:00) Introductions

(00:01:27) Zaccariello’s career journey

(00:07:17) The evolution of visual merchandising

(00:10:25) Telling the coach story

(00:13:55) Zaccariello’s proudest career moment

(00:19:09) Zaccariello’s lessons and future learnings

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

coach.com

linkedin.com/in/giovannizaccariello

• Learn more about Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

10 retail experiences you shouldn’t miss in New York City

  continue reading

380 episodes

Artwork
iconShare
 
Manage episode 472389252 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Coach is a visionary of visual storytelling and experiences. Giovanni Zaccariello, SVP of global visual experience for Coach, joins us to discuss the evolution of visual merchandising and how he tells Coach’s story to a global audience. He also shares the moment that changed his career trajectory and his advice for taking risks and following your gut.

(00:00:00) Introductions

(00:01:27) Zaccariello’s career journey

(00:07:17) The evolution of visual merchandising

(00:10:25) Telling the coach story

(00:13:55) Zaccariello’s proudest career moment

(00:19:09) Zaccariello’s lessons and future learnings

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

coach.com

linkedin.com/in/giovannizaccariello

• Learn more about Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

10 retail experiences you shouldn’t miss in New York City

  continue reading

380 episodes

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