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377. How Pinterest wins with personalized content

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Manage episode 469658930 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Consumers turn to Pinterest for inspiration on everything from design and fashion to meal prep and so much more. Rachel Hardy, director of consumer product marketing for Pinterest, joins us to share how the brand captures such a wide and engaged audience. We explore the consumer outlook and emerging trends for 2025, including mobile spending, AI optimization and personalized shopping.

(00:00:00) Introductions

(00:01:26) Pinterest’s young and engaged audience

(00:03:04) Hardy’s career journey

(00:06:20) Emerging consumer behaviors

(00:12:16) Pinterest predicts 2025 trends

(00:15:11) Retail challenges and opportunities for 2025

(00:21:24) Hardy’s learnings and inspirations

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

pinterest.com

• Learn more about Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

Retail trends to watch in 2025

What to know about the consumer in 2025

Produced by Crate Media.

  continue reading

380 episodes

Artwork
iconShare
 
Manage episode 469658930 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Consumers turn to Pinterest for inspiration on everything from design and fashion to meal prep and so much more. Rachel Hardy, director of consumer product marketing for Pinterest, joins us to share how the brand captures such a wide and engaged audience. We explore the consumer outlook and emerging trends for 2025, including mobile spending, AI optimization and personalized shopping.

(00:00:00) Introductions

(00:01:26) Pinterest’s young and engaged audience

(00:03:04) Hardy’s career journey

(00:06:20) Emerging consumer behaviors

(00:12:16) Pinterest predicts 2025 trends

(00:15:11) Retail challenges and opportunities for 2025

(00:21:24) Hardy’s learnings and inspirations

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

pinterest.com

• Learn more about Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

Retail trends to watch in 2025

What to know about the consumer in 2025

Produced by Crate Media.

  continue reading

380 episodes

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