Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Nikki Naab-Levy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Naab-Levy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Marketing to help you stand out without selling out with Melissa Cassera

45:42
 
Share
 

Manage episode 501763690 series 2971372
Content provided by Nikki Naab-Levy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Naab-Levy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I’m joined by Melissa Cassera, a publicity strategist, screenwriter, and bestselling author who knows what it takes to make your work irresistible while still staying true to yourself.

What makes Melissa’s perspective so valuable is that she’s spent nearly two decades helping entrepreneurs, authors, and creatives cut through the noise, build real connections, and keep their marketing from feeling “icky.” She also draws on her own experience as a multi-passionate business owner in screenwriting, publishing, and beyond, offering a rare inside look at what truly works.

We talk about:

  • How to make marketing feel authentic and aligned instead of forced or cringey.

  • The best way to respond to haters, critics, and internet trolls (without losing your sanity).

  • Why you don’t have to lock yourself into one tiny niche to be successful.

  • How to redefine success on your own terms and celebrate your progress instead of waiting for a “big break.”

Melissa’s journey is proof that you can market with integrity, stand out in a crowded space, and still create a business (and life) that feels creative, fulfilling, and uniquely yours.

Connect with Melissa

Connect with Nikki

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 501763690 series 2971372
Content provided by Nikki Naab-Levy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Naab-Levy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I’m joined by Melissa Cassera, a publicity strategist, screenwriter, and bestselling author who knows what it takes to make your work irresistible while still staying true to yourself.

What makes Melissa’s perspective so valuable is that she’s spent nearly two decades helping entrepreneurs, authors, and creatives cut through the noise, build real connections, and keep their marketing from feeling “icky.” She also draws on her own experience as a multi-passionate business owner in screenwriting, publishing, and beyond, offering a rare inside look at what truly works.

We talk about:

  • How to make marketing feel authentic and aligned instead of forced or cringey.

  • The best way to respond to haters, critics, and internet trolls (without losing your sanity).

  • Why you don’t have to lock yourself into one tiny niche to be successful.

  • How to redefine success on your own terms and celebrate your progress instead of waiting for a “big break.”

Melissa’s journey is proof that you can market with integrity, stand out in a crowded space, and still create a business (and life) that feels creative, fulfilling, and uniquely yours.

Connect with Melissa

Connect with Nikki

  continue reading

94 episodes

Alle afleveringen

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play