In this episode of Referral Worthy, host Dusti Arab sits down with Meg Casebolt, founder of Love at First Search, to unpack what actually works in SEO in 2025 and why being a true subject-matter expert beats chasing volume. They cover how AI summaries are changing search behavior, why owning your content matters more than ever, and how specificity attracts better buyers. They also talk about Meg’s parallel life as a romance author, creative refuge during anxious seasons, and what the book world can teach entrepreneurs about building trust and joy into their marketing.

What You’ll Learn

• How generative AI reshapes search and why lower traffic can mean higher conversions

• A practical way to use AI summaries and “People Also Ask” to reverse-engineer content that earns citations

• Why specificity beats ranking for broad terms and how to niche your topics without building a media company

• How to decouple your business from social platforms and create assets you actually own

• A humane approach to referrals and recommendations that puts the person, not the algorithm, first

• How Meg turned a hundred podcast episodes into a mental-health-friendly business book, then into a thriving romance catalog

Meg Casebolt is an SEO strategist and the founder of Love at First Search. She helps small businesses show up where ideal clients are already looking by creating empathetic, intentional, evergreen content. She is the author of Social Slow Down and writes romance novels that double as her creative sanctuary. Meg also co-hosts the podcasts Aggressively Human and Romance Pop Novel.