Dedicated, diligent and competitive are characteristics that will take you far, and they are part of what makes Ben Jauregui in demand among California berry growers.

Jauregui is a PCA with AG RX, a valued company that works with Redox products. He shepherds 2,000 acres of crops along California’s Central Coast, predominately strawberries. Part of his successful formula involves continuing his hunger to learn more about the best agronomy.

“Being able to compete against myself, compete against previous years is crucial,” he said. “If I end up producing still more fruit, I still think I can learn something more from that. Maybe there’s a certain fertilizer that they did that allowed the plant to manipulate more flowers, that allowed for better size, or just going back to that flavor profile.”

Ben was featured earlier on Episode 81, Meet Ben NPK.