Decoding Alternative and B-Lending Options with Mike Ayoub of Home Trust
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In this episode, Len Lane, founder of Brokers for Life Inc., sits down with Mike Ayub from Home Trust to discuss the ins and outs of alternative lending. With over 30 years in the business, Home Trust specializes in serving clients who don’t fit traditional A-lender criteria, such as self-employed individuals and those with unique income sources. Mike dives into the competitive rates that Home Trust offers, sometimes even lower than A lenders, and highlights their popular products like stated income mortgages and rental property loans. He also shares insights on Alberta’s booming rental market and stresses the importance of exit strategies for clients using alternative lending solutions.
Mike also discusses the impact of rising interest rates on borrowers and how Home Trust has adapted to these changes while remaining a leader in the alternative lending space. Brokers are encouraged to understand the value of alternative lending and how it can be a critical tool in helping clients achieve financial stability. Tune in to hear more about Home Trust’s unique offerings, the evolving market, and how brokers can better serve clients by incorporating alternative lending into their portfolios.
About Mike Ayoub
Mike Ayoub is a seasoned professional with 16 years of experience at Home Trust, where he began his career in Halifax managing the Atlantic Canada division for 14 years. Now based in Alberta, Mike continues to oversee Atlantic Canada operations while contributing to Home Trust’s success in the alternative lending market. Established in 1989, Home Trust has been a leading player in alternative lending for over 30 years, offering specialized solutions to a diverse range of clients. Mike's expertise reflects Home Trust’s commitment to its core business, focusing on its classic alternative lending products while adapting to market changes.
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Contact Len Lane | Brokers for Life:
- BrokersForLife.ca
- Linkedin: Len Lane
- LinkedIn: Brokers for Life
- Facebook: Brokers for Life
- X: @Brokers4Life
Contact Mike Ayoub | Home Trust:
45 episodes