From Hustle → Freedom: How Systems Create Space to Live w/ Somer Padilla

Host: Debbie Lariviere, Founder of Monter Coaching Guest: Somer Padilla, Founder & Lead Agent at The Summerlin Group (Houston)

Episode Summary: How do you build a real estate team that delivers even when you're on a 30‑day vacation? In this conversation, Debbie zooms with Somer Padilla to unpack how she transitioned from a high-volume photography business into building a systems-first real estate team in Houston. Covering everything from checklist-driven client touchpoints to leveraging AI, newsletter strategies, and agent-aligned business models—this episode is a masterclass in crafting a business that never stops.

What You’ll Learn:

• How Somer grew from solo agent to a team of 10 with over 150 years combined experience

• Why empowering agents to own their brand under The The Somerlyn Group umbrella builds longevity

• How detailed touchpoint systems—from contact cards to calendar invites—create premium client experiences

• Ways to use AI for CMA analysis, inspection summaries, social posts, and email workflows

• Post-close rituals that build real relationships (like house‑anniversary cookies and curated events)

• How the “Vacanza Concierge” model positions you as a lifestyle advisor across markets

Spotlight on Strategy:

Blueprint Before Boom Somer shares the story of a single overwhelmed month of listings that led her to build transaction checklists and automated email templates. Those tools allowed her to step away for a full month—and still close deals without disruption.

Hyper-Designed Client Experience From a stacked digital contact card to video previews, weekly check-ins, welcome emails, and shared project dashboards (Compass or Trello), every client knows what to expect—and gets it—every step of the way.

Post-Close Magic for Referral & Retention Annual house‑warming cookies, homeowner anniversaries, curated social or dinner events: these touches cultivate community, client loyalty, and natural referrals.

Vakanz a Concierge: Elevating the Real Estate Experience Somer’s proprietary “Vacanza Collection” becomes her Houston clients’ trusted guide to second homes and investments in places like Vail and Aspen. Collaborative video content, insider local intel, and referral partnerships boost brand authority—and referrals across states.

🔗 Connect: Somer Padilla & The Somerlyn Group: www.thesomerlyngroup.com | Instagram: @somerlynne Monter Coaching: montercoaching.com | Instagram: @montercoaching

Download Somer's Free Guide: "Establish Your Signature Style" : https://tally.so/r/wko0RJ

📣 Listener Challenge: ✅ Turn on select AI-powered processes (CMA, email, pipeline) and test them for 30 days 💬 Share one client touchpoint you’re adding this quarter—and why 🗣 Leave a review if this episode inspired you to systematize for freedom and growth