In episode 14 of Raising the Bar, George sits down with high end attraction agent Aaron Woolard from Place New Farm 😎
From White Pages cold calls to making moves in New Farm, Aaron has built one of Brisbane’s most recognisable inner-city teams 🌇
We unpack how he went from solo operator to equity partner at Place New Farm and why simple systems done well beat shortcuts every time ⚙️
We cover:
- The journey: from early days in West End to owning a Place office. Aaron shares what it really takes to build longevity in real estate - the discipline, the hours and the mindset that keeps him showing up 💪
- The niche: how Aaron carved out dominance in Brisbane’s inner-city apartment market, turning consistency and service into serious market share 📈
- The team: what it takes to run a seven person EBU that transacts hundreds of properties each year and the systems, challenges and rewards of scaling while keeping culture front and centre 🤝
If you work in Brisbane real estate or want to, this is a masterclass in focus, process and playing the long game 🎯
Contact Aaron: https://www.eplace.com.au/agent/aaron-woolard
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Website: https://empirelegal.com.au

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