Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Adrian Swinscoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why businesses need to invest in both brand and customer experience - Interview with Martin Gill of Forrester

39:27
 
Share
 

Manage episode 480218224 series 3013800
Content provided by Adrian Swinscoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today’s interview is with Martin Gill, VP, Research Director at Forrester. Martin joins me today to talk about their upcoming CX Summit EMEA that will be taking place in London (and digitally) from June 2–4, 2025. We explore the major themes of the event, including why businesses need to invest in both brand and customer experience to maximise growth, what practitioners should be keeping in mind when thinking about design for the future of experiences and the role of organisational culture and leadership in all of that.

You can find out more about the event here. Also, if you use the discount code CXEMEAPUNK, you’ll get 10% off the ticket price.

This interview follows on from my recent interview – Legacy transformation, agentic AI and how to get it right – Interview with Don Schuerman of Pega – and is number 539 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

  continue reading

530 episodes

Artwork
iconShare
 
Manage episode 480218224 series 3013800
Content provided by Adrian Swinscoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today’s interview is with Martin Gill, VP, Research Director at Forrester. Martin joins me today to talk about their upcoming CX Summit EMEA that will be taking place in London (and digitally) from June 2–4, 2025. We explore the major themes of the event, including why businesses need to invest in both brand and customer experience to maximise growth, what practitioners should be keeping in mind when thinking about design for the future of experiences and the role of organisational culture and leadership in all of that.

You can find out more about the event here. Also, if you use the discount code CXEMEAPUNK, you’ll get 10% off the ticket price.

This interview follows on from my recent interview – Legacy transformation, agentic AI and how to get it right – Interview with Don Schuerman of Pega – and is number 539 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

  continue reading

530 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play