Why You Need The I4JM In Your Life - Interview With Mark Smith And Ray Gerber Punk CX: Customer Experience Insights With Adrian Swinscoe podcast

Content provided by Adrian Swinscoe | Customer Experience Strategy Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe | Customer Experience Strategy Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Punk CX: Customer Experience Insights with Adrian Swinscoe »
Why you need the I4JM in your life - Interview with Mark Smith and Ray Gerber

1d ago 50:51

MP3•Episode home

Today’s episode of the Punk CX podcast features a discussion I recently had with Ray Gerber and Mark Smith, Co-Founders of the Institute for Journey Management (I4JM). We talk about customer journeys, where most people go wrong with them, some examples of customer journeys done right, where AI fits into all of this, the backstory to the Institute for Journey Management, the problem they are trying to solve, and their plans for the coming year.

Disclosure: I’ve known Mark and Ray for sometime now and have a huge amount of respect for what they have achieved in the past and what they are aiming to do with the I4JM. As they were setting up the I4JM, they invited me to become a Founding Member. I accepted.

This interview follows on from my recent interview – CX is reaching a tipping point – Interview with Jonathan Rosenberg of Five9 – and is number 563 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

554 episodes

#Tech #MBA #Entrepreneur #Business #Marketing #Adrian Swinscoe