Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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Content provided by Katie Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt
Manage episode 495898112 series 1423440
Content provided by Katie Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can avoid making these same mistakes.
As a quick background, I have done thousands of catalog audits for our Paper Camp students and my advisory board mastermind clients. Yes, thousands. Looking through this volume of wholesale catalogs, it really gives me a unique viewpoint, one that mirrors the experience of buyers.
I can easily spot red flags in wholesale catalogs, but I can also spot unique and innovative trends. Many of these things are things that we teach in our Paper Camp program. My team and I know what buyers are looking for and how to structure your wholesale catalog so that you can convert more of these prospects into actual customers.
We want you to convert to more sales. We will also want you to make it easy for your wholesale customers to purchase from you. That means optimizing each page so that it does a good job of selling your products when you're not there.
Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
You can view full show notes and more at http://prooftoproduct.com/402
Quick Links:
488 episodes
Share
Manage episode 495898112 series 1423440
Content provided by Katie Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can avoid making these same mistakes.
As a quick background, I have done thousands of catalog audits for our Paper Camp students and my advisory board mastermind clients. Yes, thousands. Looking through this volume of wholesale catalogs, it really gives me a unique viewpoint, one that mirrors the experience of buyers.
I can easily spot red flags in wholesale catalogs, but I can also spot unique and innovative trends. Many of these things are things that we teach in our Paper Camp program. My team and I know what buyers are looking for and how to structure your wholesale catalog so that you can convert more of these prospects into actual customers.
We want you to convert to more sales. We will also want you to make it easy for your wholesale customers to purchase from you. That means optimizing each page so that it does a good job of selling your products when you're not there.
Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
You can view full show notes and more at http://prooftoproduct.com/402
Quick Links:
488 episodes
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Similar to Proof to Product
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A Weekly Podcast Companion for Your Creative Journey Transform your creative potential into reality by making your creativity a practice. A “creative discipline” can feel like an oxymoron. Creativity is about doing something new. Discipline is about doing something consistently. The aim of this podcast is to help you strike that elusive balance. Each week, New York Times Bestselling Author Illustrator Andy J. Pizza shares everything he’s learning about building a thriving creative practice. ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Life’s too short to worry about wedding favors, obligation guests, and bridesmaid dramas. Listen to the Bridechilla Podcast, take control, and enjoy wedding planning!
…
continue reading
The stories behind the world’s most iconic and fascinating sounds.
…
continue reading
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Go offline with the Player FM app!
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