Best Productdevelopment Podcasts (2025)

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We're on winter break! 0:59

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16h ago0:59

0:59

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 6, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 420+ incredible episodes to help you strengthen y…

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423 | Indie Retail Update: Trends, Challenges & How Buyers Are Adapting with Jen Palacio, Tiny Turns Paperie 34:38

8d ago34:38

34:38

Today's episode is a look at what is going on with independent retail shops right now. I sat down with my friend Jen from Tiny Turns Paperie. She's one of our Paper Camp speakers and a longtime advocate for small businesses. We talk honestly about some of the hardships that shop owners have been facing during 2025: everything from operational curve…

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I Tested 5 AI Tools to Write a PRD—Here's the Winner 52:07

9d ago52:07

52:07

TLDR: It was Claude :-)When I set out to compare ChatGPT, Claude, Gemini, Grok, and ChatPRD for writing Product Requirement Documents, I figured they’d all be roughly equivalent. Maybe some subtle variations in tone or structure, but nothing earth-shattering. They’re all built on similar transformer architectures, trained on massive datasets, and m…

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422 | How Athletic Brewing Doubled Subscriptions — And How You Can Apply It with Katie Hunt 12:31

15d ago12:31

12:31

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members. The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business. When we study how other industries str…

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The Future of Product Management in the Age of AI: Lessons From a Five Leader Panel 1:23:15

16d ago1:23:15

1:23:15

Every few years, the world of product management goes through a phase shift. When I started at Microsoft in the early 2000s, we shipped Office in boxes. Product cycles were long, engineering was expensive, and user research moved at the speed of snail mail. Fast forward a decade and the cloud era reset the speed at which we build, measure, and lear…

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421 | End-of-Year Financial Planning for Product Business Owners with Mary Beth Storjohann, Allora Wealth 34:20

22d ago34:20

34:20

On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances. It's Mary Beth Storjohann from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financia…

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420 | Communicating Your Holiday Shipping Deadlines with Katie Hunt 7:11

1M ago7:11

7:11

I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you. I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is s…

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419 | How To Create Your Own Gift Guide and Boost Holiday Sales with Katie Hunt 16:54

1M ago16:54

16:54

One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners. Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help driv…

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418 | Expanding into Tabletop Products with Alyson O'Connor, Rust Belt Love 31:04

2M ago31:04

31:04

Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen. That's what we're talking about today: taking risks, experimenting, and releasi…

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The Difference Between Encouragement and Truth: Lessons From Building What People Actually Need 39:53

2M ago39:53

39:53

The Interview That Sparked This Essay Joe Corkery and I worked together at Google years ago, and he has since gone on to build a venture-backed company tackling a real and systemic problem in healthcare communication. This essay is my attempt to synthesize that conversation. It is written for early and mid career PMs in Silicon Valley who want to g…

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417 | 8 Ways to Prepare for the Holiday Sales Season Now with Katie Hunt 14:31

2M ago14:31

14:31

Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something…

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Atlas Gets a C+: Lessons from ChatGPT’s Browser That’s Brilliant, Broken, and Bursting with Potential 29:25

2M ago29:25

29:25

I didn’t plan to make a video today. I’d just wrapped a client call, remembered that OpenAI had released Atlas, and decided to record a quick unboxing for my Fireside PM community. I’d heard mixed things—some people raving about it, others underwhelmed—but I made a deliberate choice not to read any reviews beforehand. I wanted to go in blind, the w…

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416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badassery 33:38

2M ago33:38

33:38

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion. That's a lot of money. Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's B…

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415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt 17:27

2M ago17:27

17:27

I'm going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in. Here's the thing: it's not your products that aren't a great fit for them, and you're…

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414 | Depth vs. Breadth: Finding the Right Focus in Your Business with Katie Hunt 12:20

3M ago12:20

12:20

I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs. I've got these little breaks between taking kids to different places, and that's actually where I do a lot of my coaching with my Advisory Board clients. We're talking back and forth on Voxer, they're drop…

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From Cashmere Sweaters to Billion-Dollar Lessons: What PMs Can Learn from Jason Stoffer's Analysis of Quince 39:17

3M ago39:17

39:17

Introduction One of the great joys of hosting my Fireside PM podcast is the opportunity to reconnect with people I’ve known for years and go deep into the mechanics of business building. Recently, I sat down with Jason Stoffer, partner at Maveron Capital, a venture firm with a laser focus on consumer companies. Jason and I go way back to my Seattle…

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413 | Talking Economy, Tariffs, and Customer Retention [Inside Peek into LABs] 14:24

3M ago14:24

14:24

If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on next? Today, I'm sharing a short clip from one of our recent coaching calls inside of our LABS Community. LABS is the space where product-based business owners come together…

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Learning Faster Than the Market 1:00:38

3M ago1:00:38

1:00:38

When I sit down with product leaders who’ve spent decades shaping how Silicon Valley builds products, I’m always struck by how their career arcs echo the very lessons they now teach. Michael Margolis is no exception. Michael started his career as an anthropologist, stumbled into educational software in the late 90s, helped scale Gmail during its fo…

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412 | Your Wholesale Pitch Isn't The Problem with Katie Hunt 18:19

3M ago18:19

18:19

I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week. Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc. I often see a lot of our students, and even non-students, struggling with this concept of "I'…

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411 | How To Get Better At Selling Your Products In-Person with Karen Sawyer-Meehan, Pier Six Press 38:56

3M ago38:56

38:56

Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers. I'm hearing this with online sales too, but it's partic…

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How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope [Replay] 41:06

4M ago41:06

41:06

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Paper Camp alum Ashley Sutton of Hustle and H…

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From Chaos to Clarity: How AI is Rewriting the Playbook for Product Managers 1:04:20

4M ago1:04:20

1:04:20

From Chaos to Clarity: How AI is Rewriting the Playbook for Product Managers Lessons from my conversation with ex-Google PM Assaf Reifer on building tools that tame the noise, sharpen priorities, and give PMs back their most valuable resource: focus. When I think back on my time at Google, one of the highlights was building and scaling teams with i…

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Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt [Replay] 10:12

4M ago10:12

10:12

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at one of our most downloaded episodes, discussing how to utilize abando…

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How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay] 35:21

4M ago35:21

35:21

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie. …

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410 | How Quickly Will I Make Back My Paper Camp Investment with Katie Hunt 21:47

4M ago21:47

21:47

Have you been thinking about joining us for Paper Camp, but aren't sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program …

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409 | Live from Shoppe Object with Paper Camp Alumni 26:26

4M ago26:26

26:26

I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who are exhibiting in NY Now. Today, we're focusing on the exhibitors that were at Shoppe Object. This is a wholesale trade show that was happening in New York City this past week, and I spoke wit…

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408 | Live from NY Now with Paper Camp Alumni 34:48

4M ago34:48

34:48

I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade shows that happened to be taking place in New York over the same days. I was able to navigate between both shows and meet with a lot of our different alumni. It was such a tr…

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407 | Alumni Spotlights: Before & After Paper Camp 19:10

5M ago19:10

19:10

We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our community and talk about our upcoming wholesale coaching program, Paper Camp. This is where we teach you everything you need to know to successfully sell wholesale and we've got a pretty strong track…

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406 | From 0 to 60+ Stores Selling Watercolor Kits with Kate Talcott 36:51

5M ago36:51

36:51

I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket? This is exactly what Kate Talcott did and she reaped the benefits and then some. Kate is our guest this week, and I'm excited to share her story. Kate is one of our P…

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405 | I Just Got On Faire. Am I Supposed to be Pitching My Products? with Katie Hunt 13:58

5M ago13:58

13:58

Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation about how we are approaching wholesale as product-based business owners. Here's the question Lindsay asked: I just opened on Faire recently. Am I supposed to be pitching my products? I'm a to…

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404 | 5 Things That Paper Camp Scholarship Winners Have in Common with Katie Hunt 9:27

5M ago9:27

9:27

It is that time again. We are now accepting Paper Camp scholarship applications. If you have wanted to attend our wholesale intensive coaching program, but you need a little help with tuition, now is your time to shine. We award one full tuition scholarship for each and every round of Paper Camp. Since 2011, we have awarded more than $345,000 in sc…

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403 | Best Wholesale Pitching Practices with Two Shopkeepers, Victoria Venturi & Katie Wilson 15:21

5M ago15:21

15:21

One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about that week's curriculum and content from Paper Camp, but you also get to hear firsthand from industry experts. These are wholesale experts: large-scale wholesale manufacturers, retail shop own…

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402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt 11:39

5M ago11:39

11:39

Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can a…

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401 | Going From 20 to 120 Wholesale Accounts with Carley Hussain, Parcel Island 29:21

5M ago29:21

29:21

Hey friend. You know how much I love sharing success stories here on the podcast and this week is no exception. I had the pleasure of connecting with Carley Hussain of Parcel Island, which is a gift and stationery business based out of Philadelphia. Carley is one of our talented Paper Camp alumni who started with 20 wholesale accounts and she is no…

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Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt 52:50

6M ago52:50

52:50

Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am also the podcast producer of this very podcast. We wanted to do something special for the 400th episode of the podcast, so we decided to turn the tables and I'm interviewi…

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CMO Chemistry: Hiring for Fit, Firepower, and the Future 39:37

6M ago39:37

39:37

When Jess Gilmartin talks, I listen. If you've been in Silicon Valley long enough, you might have heard of Jess. She's been a full-time CMO, a founder, a startup whisperer, and most recently, one of the sharpest advisors to CEOs I know when it comes to hiring marketing leadership that actually works. In our recent Fireside PM conversation, we went …

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We're on Summer Break! 1:46

6M ago1:46

1:46

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes, including our 400th episode! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp…

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399 | A Peek Inside Paper Camp - Our Alumni Panel with Janine Kwoh, Jesse Regis, and Lucia Saisse Morris 14:42

6M ago14:42

14:42

When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're…

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398 | How Do I Know If I'm Ready to Exhibit at a Wholesale Trade Show with Katie Hunt 16:05

7M ago16:05

16:05

It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale trade show? This is one of the biggest topics that we cover inside of Paper Camp. Paper Camp is our coaching program for product-based business owners who want to see their products on the sh…

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Digital Twins, Real Impact: How Palatial’s Pivot Is Fueling the Robotic Future 57:13

7M ago57:13

57:13

We’re back with a Startup Spotlight episode on the Fireside PM podcast. It’s not every day you get to speak with someone who’s straddled the worlds of architecture, gaming, AI, and robotics—and managed to turn those disparate threads into a startup tackling one of the most important problems in our robotic future. Steven Ren, the co-founder and CEO…

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397 | How to Achieve More by Learning Less with Pat Flynn, Smart Passive Income 34:55

7M ago34:55

34:55

I'm excited for today's episode because we've got Pat Flynn from Smart Passive Income. Pat is a father, a husband, a lifelong learner, and, honestly, one of the most generous teachers out there when it comes to business and entrepreneurship. He has built several successful companies, launched best-selling books, and invented products like the Switc…

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The AI Lawyer Will See You Now 56:49

7M ago56:49

56:49

Twenty-five years ago, Tim DeSieno and I were two outsiders on the tropical island of Singapore, me trying to build a startup, him fresh out of a restructuring law practice. We reconnected recently on the Fireside PM podcast, and what followed was one of the most illuminating conversations I've had this year. Tim's career arc is anything but conven…

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396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation 27:14

7M ago27:14

27:14

This week's podcast topic has been highly requested, and so I'm happy to bring it to you today. I invited Skye Watterson who is an ADHD strategist, coach, and the founder of Unconventional Organisation. She helps business owners stay focused, build consistent revenue, and scale without feeling burnt out. Skye was diagnosed with ADHD as an adult, an…

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From Creators to Corporations: How the Smartest Founders Are Monetizing Attention in 2025 59:14

7M ago59:14

59:14

“We Are Not in Kansas (or Creatorland) Anymore” When I kicked off this Fireside PM interview with Ben Grubbs, I knew we’d cover the creator economy. What I didn’t expect was how much of it would end up being an MBA seminar for product managers. Ben isn’t just another ex-YouTube guy with creator war stories. He’s seen the evolution of the online vid…

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Always Be Recruiting: The New Rules of Hiring in the AI Era 1:08:35

7M ago1:08:35

1:08:35

If you had asked me five years ago whether product managers would need to worry about AI-generated job applicants or remote interviews with operatives from North Korea, I would've laughed you out of the room. But here we are. I recently sat down with Shannon Anderson, longtime recruiter and talent scout at Madrona Ventures, for an episode of the Fi…

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395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2] 44:22

7M ago44:22

44:22

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394. During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that …

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394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1] 35:15

8M ago35:15

35:15

I'm loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025. Because we…

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From Fans to Founders: How Community-Driven Product Development Builds Better Tech (and Teams) 55:25

8M ago55:25

55:25

Hey Team, In the latest episode of the Fireside PM podcast, I had the pleasure of chatting with Jake McKee—one of the early advocates of modern community strategy in tech. Jake’s résumé is legit: he’s helped companies like Lego, Apple, and Southwest Airlines transform how they engage their most passionate users—not just as customers, but as collabo…

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393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt 18:26

8M ago18:26

18:26

Today's episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400 product-based business owners shared intimate details about their income, profit, how much they pay themselves, their product line, their team, their sales and marketing strategies. If you have n…

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392 | Revenue, Teams, Tariffs, and Trends: The State of the Product Industry in 2025 with Katie Hunt 28:46

8M ago28:46

28:46

Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are. Everyone wants to see what other brands are doing and how they are successful. Even though we know that every business journey looks different, it's natural to be curious. The product world is shif…