Why Your Old Sales Strategy Might Not Be Working

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs.

But the economy is cyclical, and there comes a time when the bull market slows down. In the last few years, we’ve seen that lots of businesses had to adapt or get shut down during the pandemic lockdowns. We’re watching inflation cause expenses to skyrocket. And your customers and clients are feeling the impact.

The economy is uncertain right now, and perhaps your sales are slowing down as a result. People might be telling you that they need a little more time to budget for your signature offer, or they’re less willing to commit to a long-term program and higher dollar amounts. So your sales process will have to change.

Today kicks off a new series all about how the sales process is changing. In this episode of Promote Yourself to CEO, you’ll learn about what to do if your sales strategy is no longer producing the results you want right now. I’ll teach you how to prevent your business from slowing down so much that it threatens to shut down.

On this episode of Promote Yourself to CEO:

9:11 - There’s been a big change in B2B vs. consumer-facing sales strategies over the last few years. What is it?

13:29 - Adding in a personal touch somewhere to your sales process will improve your overall results. I reveal how I do it.

17:14 - Here’s another high-touch tactic I do that you can add to your marketing.

19:45 - People want to know who they’re giving money to, so are you making your company’s values explicitly clear?

27:40 - How can you make your business relevant to clients and customers right now? It’s all about meeting them where they are.

34:48 - One last thing to think about that will help you so much as a small business owner.

Mentioned in Why Your Old Sales Strategy Might Not Be Working

The CEO Collective
The CEO Retreat
Loom
“The Vulnerable Side of Visibility with Erica Courdae” podcast episode
Marketing Strategy Intensive
Uncommonly More
Racheal on Instagram and TikTok
Rate and review on Apple Podcasts

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Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective

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