Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
show episodes
 
Artwork

1
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

icon
Unsubscribe
icon
Unsubscribe
Weekly
 
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to con ...
  continue reading
 
I'm finally back with my 4th season! After a long break to take time for my mental health and healing, I'm back because, now more than ever, how important the connection we have is. Our network of artists, makers, creatives, visionaries and guides that spans across the globe is exactly what we need at this moment of time. As always, I'm showing up as myself, raw, authentic, a bit sassy and with a whole lot of love. Now, even less polished as I'm running the show without a producer. This shou ...
  continue reading
 
Loading …
show series
 
Send us a text Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement 30-second regulation techniques during business crises, and why ackn…
  continue reading
 
After the hardest year of my life, I’m finally back! In this episode, I’m sharing the truth about what broke me, how I found my way back, and why I believe it matters now more than ever for course businesses and creative educators to keep going, even when the world feels like it’s burning. We talk about grief, mental health, losing momentum, and wh…
  continue reading
 
Send us a text I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction p…
  continue reading
 
Send us a text Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success. The entrepreneurs who navigate turbulent periods most effectively …
  continue reading
 
Send us a text I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as I provide actionable steps to secure your finances, generate revenue from existing relation…
  continue reading
 
Send us a text Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by entrepreneur parents and the life-altering car accident that changed my family forever, I share powerf…
  continue reading
 
Send us a text Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less bu…
  continue reading
 
Send us a text In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" ins…
  continue reading
 
Send us a text Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-…
  continue reading
 
Send us a text In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for bui…
  continue reading
 
Send us a text Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values…
  continue reading
 
Send us a text Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more r…
  continue reading
 
Send us a text As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t h…
  continue reading
 
Send us a text As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this ep…
  continue reading
 
Send us a text I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can bui…
  continue reading
 
Send us a text Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk …
  continue reading
 
Send us a text From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for …
  continue reading
 
Send us a text Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a su…
  continue reading
 
Send us a text What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. 1:25…
  continue reading
 
Kellee is joined by, Michelle I Gomez, a vibrant and passionate artist. Michelle is someone who's figured out how to balance being an artist and an entrepreneur in a way that aligns with her true self—something so many of us are striving for. It took some hard moments and big hurdles to get to where she is today and she is not afraid to share with …
  continue reading
 
Send us a text When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought h…
  continue reading
 
Navigating the fast-paced world of social media can be overwhelming, especially when everyone is chasing their viral moment. The idea of reaching millions overnight is tempting, but the truth is that real success often comes from connection, community, and strategy. If you've ever dreamed of being a profitable artist or creative, it's more than jus…
  continue reading
 
Send us a text Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact…
  continue reading
 
Understanding and articulating one's niche has never been more crucial in this crowded marketplace. The conversation with Prerna Malik, from Content Bistro, underscores this necessity in business, emphasizing that "connections lead to conversions." Prerna stresses the importance of being up-front with intentions, especially when offering free conte…
  continue reading
 
If you LOVE your art business, that doesn't mean your work should cost less. If you are at the beginning of your journey, that doesn't mean your work is worth less than someone who has been creating for years. The art world is full of stigmas about making money, and this episode is here to empower you to make money, find joy, and ditch self-doubt. …
  continue reading
 
Send us a text Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought? Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout? In the final part of the Plan Your Best Year Ever Challenge, we are going month b…
  continue reading
 
Send us a text You tell yourself This is my YEAR! I'm gonna do the dang thing! You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen! But then life gets in the way and that goal you set is a long gone memory. When we only set goals once a year, we miss out on the process of going …
  continue reading
 
Send us a text Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires? You might be running your business by DEFAULT instead of by DESIGN! In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025. Get access to the full Plan Your Best Ye…
  continue reading
 
Send us a text For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse! The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time …
  continue reading
 
Send us a text With the holidays just around the corner, now is the time to look ahead and plan your business for 2025! So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge. In this episode, we are ki…
  continue reading
 
Whether you're just embarking on your artistic journey or have been navigating it for years, dreaming of a profitable art business, here's a little secret—it's absolutely within your reach. As artists, we often hit hurdles on our paths to success, but breaking through them is not just a dream; it’s something you can achieve. In the latest episode w…
  continue reading
 
Send us a text This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. On…
  continue reading
 
Kellee Wynne had an inspiring chat with Andrea Sager, a powerhouse legal expert committed to helping small businesses thrive. Andrea’s journey began with her transition from the corporate legal world to starting her own firm focused on small businesses. She shared how the leap into entrepreneurship allowed her to align her career with her values an…
  continue reading
 
Send us a text Avoid Common Planning Mistakes for Small Business Success in 2025 With my big-picture plan in order for Q4, in this episode I want to prepare you for planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be…
  continue reading
 
Hustle culture and the promise of success often seem like the gold standard in business. Working tirelessly, chasing productivity, and pushing oneself to the limit is glamorized. Kellee dives deep into the topic of holistic and sustainable business practices that create balance and real success without the burn and churn, by inviting Racheal Cook (…
  continue reading
 
Send us a text Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Pla…
  continue reading
 
Life's unexpected twists and turns can reshape one’s purpose and path. Grieving a loss, navigating personal upheaval, and finding a way back to routine life is a journey many understand intimately. Shelby Forsythia helps individuals navigate their grief and reclaim their lives through empowerment, mindfulness, and intentional strategies. Shelby and…
  continue reading
 
Send us a text You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means you…
  continue reading
 
Send us a text In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healt…
  continue reading
 
"It's in challenging times, in dark times, we get to put whatever meaning we want on the experience, and the meaning I'm making out of it is that I'm meant to be here." - Kellee Wynne Sometimes life challenges us in ways that we never could have prepared for. Kellee is back on the podcast after a much-needed pause, and a year of personal losses, he…
  continue reading
 
Send us a text One of the hardest lessons to learn as an entrepreneur? You can be your own worst enemy. You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing. You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it. You kn…
  continue reading
 
Send us a text Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward. For me, supporting my family goes so much deeper than paying the bills. It's why I've been so intention…
  continue reading
 
Send us a text In the first episode of this brand new series on Building a Life First Business! I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the work I do. My mother was 31yo business owner when a car accident left her in a coma for 3 months an…
  continue reading
 
Send us a text Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new guest, warm and freshl…
  continue reading
 
Send us a text Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clie…
  continue reading
 
Send us a text According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and your business from your competitors. So how can you improve the customer experience of your company? …
  continue reading
 
Send us a text Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or g…
  continue reading
 
Send us a text Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you cli…
  continue reading
 
Send us a text Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people …
  continue reading
 
Send us a text Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service. But instead, they tell you they’re not ready. Or they can’t afford it. Or the timing is off, and can they get back to you? This is one of the most frustrating things about s…
  continue reading
 
Loading …
Listen to this show while you explore
Play