Can AI Build Your Brand?

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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand?

Explore the central debate: Can AI build a brand, or is human input essential?
Understand the argument that AI tools can assist in brand building, even if they can't fully automate it.
Learn how to use AI to streamline content creation, from initial topic ideas to script drafts.
Consider incorporating your unique voice and expertise when using AI-generated content.
Examine the potential trade-off between AI efficiency gains and brand authenticity maintenance.
Discuss creating a "digital twin" to help AI better capture a brand's voice and style.

114 episodes

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