Best Jeff Sauer Podcasts (2025)

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Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster 25:28

Play Pause

21h ago25:28

25:28

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podca…

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Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster 34:22

7d ago34:22

34:22

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podca…

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Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster 24:11

16d ago24:11

24:11

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews …

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Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster 30:32

25d ago30:32

30:32

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews …

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Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster 34:47

1M ago34:47

34:47

This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashi…

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The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster 44:22

2M ago44:22

44:22

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host…

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Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster 30:54

2M ago30:54

30:54

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this ep…

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The Future of AI in Marketing x Analytics, with Jeff Sauer 33:13

3M ago33:13

33:13

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com an…

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Using AI to Stay Focused 30:57

3M ago30:57

30:57

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI to Stay Focused Jeff and Mercer explore how AI enhances focus in both personal and professional spheres. Jeff highlights two primary applications of AI for focus: boosting productivity to accomplish more with fewer resourc…

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White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom 29:08

3M ago29:08

29:08

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, …

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Writing Books: The Good, The Bad, & The Ugly 30:34

3M ago30:34

30:34

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities. Jeff…

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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest 27:38

3M ago27:38

27:38

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to tradi…

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Where Does AI Fit In Your Sales Funnel? 30:10

3M ago30:10

30:10

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel? Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness. Jeff outlines a B2B …

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Podcast Marketing for Growth 30:00

4M ago30:00

30:00

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others. The hosts emphasize that podcasts effectively warm up an au…

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Personalized Marketing Links x Advanced Analytics, with Scott Cate 29:44

4M ago29:44

29:44

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…

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Automation First: Pros and Cons 30:41

4M ago30:41

30:41

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Automation First: Pros and Cons Jeff and Mercer emphasize that successful automation requires a clearly defined, repeatable process before any building begins. Initially, Jeff viewed automation negatively, associating it with spam a…

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Navigating Political Divides using Marketing Analytics, with Chris Peterson 30:47

4M ago30:47

30:47

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…

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Building a Culture of Accountability 30:44

4M ago30:44

30:44

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Building a Culture of Accountability. The discussion centers on establishing a "culture of GUSTO" within a business. Jeff and Mercer define "GUSTO" as a framework for team members to operate effectively, emphasizing self-driven acti…

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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri 32:01

4M ago32:01

32:01

Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…

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AI Powered Sales Techniques and Tactics 29:44

4M ago29:44

29:44

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Powered Sales Techniques and Tactics Jeff and Mercer explore how AI tools can refine and improve service-based businesses' sales processes. The hosts discuss using AI to qualify leads, create compelling sales copy, and analyze cu…

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Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe 36:05

4M ago36:05

36:05

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…

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Breaking Bottlenecks In An AI-First Business 29:25

5M ago29:25

29:25

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Breaking Bottlenecks In An AI-First Business Today’s discussion centers on identifying and eliminating bottlenecks within an AI-first business framework. Bottlenecks can exist even in AI-driven companies, often stemming from limiting beliefs or…

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Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur 39:36

5M ago39:36

39:36

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…

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Using AI Agents As Your Copilot 30:30

5M ago30:30

30:30

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI Agents As Your Copilot. The discussion centers on utilizing AI agents as a business partnership. The hosts emphasize the changing definition of AI agents, from individual bots to AI-driven tools and behaviors. Using AI agents to access…

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Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen 42:07

5M ago42:07

42:07

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…

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The Art of Using AI For Feedback 29:41

5M ago29:41

29:41

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Art of Using AI For Feedback. The discussion centers on effectively utilizing AI in the feedback process. Jeff and Mercer stress the significance of being open to feedback to facilitate improvement, regardless of where it comes from. AI's c…

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Conversion Rate Optimization x Marketing Analytics, with Chris Dayley 33:20

5M ago33:20

33:20

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…

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Visionary Leadership In AI-First Businesses 28:59

5M ago28:59

28:59

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Visionary Leadership In AI-First Businesses. The insights shared center on the role of visionary leadership in businesses that prioritize AI. Mercer and Jeff emphasize the importance of providing direction in a world where many seek clarity. Th…

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Content Distribution x Marketing Analytics, with Dave Behar 35:28

5M ago35:28

35:28

On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…

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Can AI Build Your Brand? 30:44

6M ago30:44

30:44

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand? Explore the central debate: Can AI build a brand, or is human input essential? Understand the argument that AI tools can assist in brand building, even if they can't fully automate it. Learn how to use AI to…

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Mastering the Expert Economy x Marketing Analytics, with Kyle Scott 37:25

5M ago37:25

37:25

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…

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AI Tactics You Can Implement Today 29:48

6M ago29:48

29:48

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Tactics You Can Implement Today. Discover practical ways to prompt AI for better results, including having AI refine your initial prompts. Learn how to get AI to understand the intent behind your requests, leading to more valuabl…

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Podcasting x Marketing Analytics, with Heidi Schalk 35:33

6M ago35:33

35:33

Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…

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Game OVER. Game ON! 30:53

6M ago30:53

30:53

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Game OVER. Game ON! The old ways are over. It's time to embrace the new reality of AI and how it's changing the game. AI isn't just a tool, it's your new teammate. Learn how to effectively collaborate with AI to achieve remarkable results. Stop…

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Offers and Conversions x Marketing Analytics, with Ali DeMocker 43:24

6M ago43:24

43:24

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing…

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Should You Become An AI-First Business? 31:36

6M ago31:36

31:36

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Should You Become An AI-First Business? Discover why becoming an AI-first business is crucial in today's rapidly evolving landscape. Learn how AI can significantly enhance productivity and efficiency across various business functions. Understan…

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Attention Economy x Communication Strategy, with Doug Busk 45:55

6M ago45:55

45:55

Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discuss…

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Handling Tension On Your Team 30:03

6M ago30:03

30:03

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Handling Tension On Your Team. Identifying Tension: Mercer and Jeff discuss various signs of tension within a team, such as missed deadlines, unmet expectations, and individuals feeling nervous about their roles. The Importance of Setting Clear…

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LinkedIn Mastery: Maxim Gubarev's Secrets Revealed 47:43

6M ago47:43

47:43

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedI…

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Executive Assistants - Do You Still Need One? 30:26

7M ago30:26

30:26

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Executive Assistants - Do You Still Need One? Executive Assistants (EAs) vs. Systems: The hosts revisit their differing opinions on the necessity of EAs in today's business world, considering the rise of AI and automation. The Changing Role of …

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Marketing x Growth, with Chad Sollis | Sponsored by Adverity 46:02

7M ago46:02

46:02

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the c…

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Social Media Strategies for 2025 31:37

7M ago31:37

31:37

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Social Media Strategies for 2025. Discover why a results-oriented approach is key to social media success. Learn to define your desired social media outcomes and identify your current results. Understand the importance of using existing content…

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Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity 41:18

7M ago41:18

41:18

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé dis…

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How Smart is AI, Really? 30:54

7M ago30:54

30:54

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How Smart is AI, Really? Discover why focusing on AI's "smartness" might be the wrong approach. Learn why "usefulness" might be a better metric for evaluating AI's capabilities. Understand the importance of user interaction in maximizing AI's p…

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Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity 44:00

7M ago44:00

44:00

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of m…

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How to Increase Prices Gracefully 31:43

7M ago31:43

31:43

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How to Increase Prices Gracefully. Learn how to increase prices gracefully without losing customers. Understand the importance of clear communication and transparency when raising prices. Explore the impact of price increases on different buyer…

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Podcasting x Marketing, with Tom Schwab 41:34

7M ago41:34

41:34

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, espec…

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The Power of Buying Modalities 31:12

8M ago31:12

31:12

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Power of Buying Modalities. Discover the definition and significance of buying modalities in the sales process. Learn about the four key buying modalities: competitive, spontaneous, methodical, and humanistic. Understand how each modality i…

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Emotional Triggers in Modern Consumer Behavior, with Laura Boman 30:52

8M ago30:52

30:52

Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing produc…

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MeasureU - The Origin Story 31:28

8M ago31:28

31:28

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is MeasureU - The Origin Story. Jeff and Mercer share how they transformed two successful brands, MeasurementMarketing.io and DataDrivenU, into a unified platform called MeasureU. The merger initially started with cross-selling products between br…