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197 - Why Your Next Million Won't Come From Ads… But a Sentence — Learn the 7 Steps Now

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Manage episode 520518061 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
SummaryIn this conversation, Matt Coffy emphasizes the critical role of messaging in business success. He argues that the words used in marketing materials, sales calls, and other communications can either drive revenue or lead to losses. The discussion highlights the importance of crafting a compelling message to scale a business effectively. Takeaways
  • The next million dollars in business comes from your words.
  • Messaging is crucial for business growth.
  • A strong message can differentiate between success and failure.
  • Words can either print money or burn it.
  • 90% of businesses are not leveraging their messaging effectively.
  • Crafting your message is essential for scaling.
  • Effective communication is key to entrepreneurship.
  • Sales calls should focus on clear messaging.
  • Marketing materials must resonate with the audience.
  • Understanding your message can transform your business.
  continue reading

197 episodes

Artwork
iconShare
 
Manage episode 520518061 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
SummaryIn this conversation, Matt Coffy emphasizes the critical role of messaging in business success. He argues that the words used in marketing materials, sales calls, and other communications can either drive revenue or lead to losses. The discussion highlights the importance of crafting a compelling message to scale a business effectively. Takeaways
  • The next million dollars in business comes from your words.
  • Messaging is crucial for business growth.
  • A strong message can differentiate between success and failure.
  • Words can either print money or burn it.
  • 90% of businesses are not leveraging their messaging effectively.
  • Crafting your message is essential for scaling.
  • Effective communication is key to entrepreneurship.
  • Sales calls should focus on clear messaging.
  • Marketing materials must resonate with the audience.
  • Understanding your message can transform your business.
  continue reading

197 episodes

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