Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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194 - How Agencies Win with AI & Systems
MP4•Episode home
Manage episode 505992795 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this conversation, the Matt Coffy and Brent Weaver discuss the evolving landscape of digital agencies, emphasizing the importance of culture, strategic partnerships, and the role of AI in agency growth. They explore the balance between local presence and global reach, the significance of customer relationships, and the necessity of niche marketing. The discussion also highlights the challenges of scaling an agency and the importance of investing in growth and marketing efforts. Takeaways
…
continue reading
- Agencies should focus on culture and team dynamics.
- Outsourcing can enhance agency capabilities and efficiency.
- A local presence can strengthen client relationships.
- AI is transforming the agency landscape, but not replacing it.
- Understanding customer needs is key to agency success.
- Niche marketing can help agencies stand out.
- Investing in a dedicated growth team is crucial.
- Service businesses require capital for sustainable growth.
- Agencies need to adapt to changing market dynamics.
- Building strong client relationships leads to long-term success.
194 episodes
MP4•Episode home
Manage episode 505992795 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this conversation, the Matt Coffy and Brent Weaver discuss the evolving landscape of digital agencies, emphasizing the importance of culture, strategic partnerships, and the role of AI in agency growth. They explore the balance between local presence and global reach, the significance of customer relationships, and the necessity of niche marketing. The discussion also highlights the challenges of scaling an agency and the importance of investing in growth and marketing efforts. Takeaways
…
continue reading
- Agencies should focus on culture and team dynamics.
- Outsourcing can enhance agency capabilities and efficiency.
- A local presence can strengthen client relationships.
- AI is transforming the agency landscape, but not replacing it.
- Understanding customer needs is key to agency success.
- Niche marketing can help agencies stand out.
- Investing in a dedicated growth team is crucial.
- Service businesses require capital for sustainable growth.
- Agencies need to adapt to changing market dynamics.
- Building strong client relationships leads to long-term success.
194 episodes
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