Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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191 - Why Storytelling Is the New Marketing Currency
MP4•Episode home
Manage episode 503189555 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this conversation, the Matt Coffy and James Petrozelli discuss the importance of engagement over sheer numbers in building a community. They emphasize the courage required to share personal stories and wisdom, the evolution of content creation, and the role of authenticity in marketing. The discussion also touches on the impact of AI on storytelling and the necessity of consistency in content distribution. Ultimately, they encourage listeners to embrace their unique narratives and engage authentically with their audiences. Takeaways
…
continue reading
- Engagement is more valuable than large follower counts.
- Courage is essential for sharing personal stories.
- Authenticity builds trust with audiences.
- Content creation has evolved with technology.
- AI can enhance storytelling but should not replace authenticity.
- Consistency in content distribution is crucial for success.
- Building community is key to effective marketing.
- Your unique truth is valuable and should be shared.
- The landscape of marketing is changing rapidly.
- Storytelling is a powerful tool for connection.
192 episodes
MP4•Episode home
Manage episode 503189555 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this conversation, the Matt Coffy and James Petrozelli discuss the importance of engagement over sheer numbers in building a community. They emphasize the courage required to share personal stories and wisdom, the evolution of content creation, and the role of authenticity in marketing. The discussion also touches on the impact of AI on storytelling and the necessity of consistency in content distribution. Ultimately, they encourage listeners to embrace their unique narratives and engage authentically with their audiences. Takeaways
…
continue reading
- Engagement is more valuable than large follower counts.
- Courage is essential for sharing personal stories.
- Authenticity builds trust with audiences.
- Content creation has evolved with technology.
- AI can enhance storytelling but should not replace authenticity.
- Consistency in content distribution is crucial for success.
- Building community is key to effective marketing.
- Your unique truth is valuable and should be shared.
- The landscape of marketing is changing rapidly.
- Storytelling is a powerful tool for connection.
192 episodes
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