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Avoiding Common Mistakes When Charging Premium Rates

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Manage episode 514549428 series 2426383
Content provided by Michele Williams and Michele Williams | Business Coach | Podcaster |Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michele Williams and Michele Williams | Business Coach | Podcaster |Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
295: Avoiding Common Mistakes When Charging Premium Rates

Raising your prices can feel like a bold move—but what happens when your premium rates don't deliver the results you expected? In this episode, we're uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices.

Learn how to identify the gaps in your pricing strategy, communicate your value effectively, and attract clients who are ready to invest at your level. If you've ever wondered why your premium pricing isn't landing the way it should, this conversation will show you exactly how to fix it.

Topics Mentioned:
  • Profitability

  • Premium Value

  • Brand Alignment

  • Strategic Pricing and Brand Differentiation

Key Thoughts:

  • Align premium rates with premium outcomes. Value must match the pricing.

  • Align your brand identity, messaging and presentation with the premium pricing to avoid client distrust.

  • When pricing and brand and value alignment is done well you will not feel the need to apologize or over explain the cost.

  • Target a specific audience instead of trying to appeal to everyone.

  • Create transparency in your pricing and billing practices with open and clear communication.

Contact Michele: References and Resources:
  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 514549428 series 2426383
Content provided by Michele Williams and Michele Williams | Business Coach | Podcaster |Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michele Williams and Michele Williams | Business Coach | Podcaster |Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
295: Avoiding Common Mistakes When Charging Premium Rates

Raising your prices can feel like a bold move—but what happens when your premium rates don't deliver the results you expected? In this episode, we're uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices.

Learn how to identify the gaps in your pricing strategy, communicate your value effectively, and attract clients who are ready to invest at your level. If you've ever wondered why your premium pricing isn't landing the way it should, this conversation will show you exactly how to fix it.

Topics Mentioned:
  • Profitability

  • Premium Value

  • Brand Alignment

  • Strategic Pricing and Brand Differentiation

Key Thoughts:

  • Align premium rates with premium outcomes. Value must match the pricing.

  • Align your brand identity, messaging and presentation with the premium pricing to avoid client distrust.

  • When pricing and brand and value alignment is done well you will not feel the need to apologize or over explain the cost.

  • Target a specific audience instead of trying to appeal to everyone.

  • Create transparency in your pricing and billing practices with open and clear communication.

Contact Michele: References and Resources:
  continue reading

105 episodes

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