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Michele Williams | Business Coach | Podcaster |Speaker

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Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

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Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.
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Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, gu ...
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Have you ever read your own website or LinkedIn post and thought, “That doesn’t sound like me at all”? I know I have. This week on Relationships Rule, I sit down with Patricia Viscount — a brand voice strategist and former Canadian Army officer — who helps professionals find their true voice in business. Patricia believes your real advantage isn’t …
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296: How Insurance Builds Wealth: Key Benefits for Financial Growth Today I'm joined by Susan Glass and Caitlin Raad of The Glass Group, experts in helping individuals, families, and business owners build financial security and confidence through smart insurance strategies. Susan and Caitlin specialize in showing how different types of insurance ca…
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What if confidence wasn’t something you had to fake, but something you could feel? In this episode, I reconnect with the lovely and wise Nina Perez; transformation coach, TEDx speaker, and someone I’ve had the pleasure of knowing for years. We talk about the real roots of confidence, and why the old “fake it till you make it” advice can actually ba…
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Stop chasing motivation and build momentum you can count on. I sit down with Robin J. Emdon, the procrastination slayer, to unpack his GetResultsology framework for solopreneurs and business owners. Robin explains why procrastination isn’t about laziness but about how our brains are wired, and he shows how to spot it before it takes hold. Together …
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295: Avoiding Common Mistakes When Charging Premium Rates Raising your prices can feel like a bold move—but what happens when your premium rates don't deliver the results you expected? In this episode, we're uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices. Learn how to identify th…
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The fastest path to growth is through relationships; especially those that hold you accountable to your word. I had the privilege of sitting down with Sir Darren Jacklin, a global business leader and philanthropist, whose journey from being labeled a throwaway kid to building international companies is a testament to the power of integrity. Darren …
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294: Find the Habits Driving Your Business Discover how uncovering your thinking habits can unlock your greatest potential. In this episode, we sit down with Liz Taylor—former Motorola mechanical engineer turned serial entrepreneur, certified health and Enneagram coach, and Habit Finder specialist. With over 24 years of business experience and coac…
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Speaking isn’t about saying the right words. It’s about making people feel you. When I sat down with Michele Vilseck, she showed me how her RAW method—Real, Audacious, Withness—can transform the way we show up on stage, on video, or even in a simple conversation. We talked about why nerves often get in the way, how to flip the focus from yourself t…
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A handwritten note can do what an email never will, it can change a life. I loved every minute of this warm-hearted conversation with Elizabeth H. Cottrell, author of Heartspoken: How to Write Notes That Connect, Comfort, Encourage, and Inspire. Elizabeth is a champion for authentic connection, and we explored how meaningful, handwritten notes crea…
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AI isn't stealing your humanity. It’s giving it back. Gunnar Hood joins me to talk about how artificial intelligence can make our work more human. He explains how AI helps you reclaim time, communicate more meaningfully, and show up with intention in business and in life. We also look at how AI tools like ChatGPT are becoming smarter, faster, and m…
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293: Unblock Your Cash Flow: Strategies to Free Up Money Fast Have you ever hit a point where your design business cash flow just isn't flowing? The truth is that money doesn't always stay steady—it moves in and out, up and down. In today's episode, we're digging into how interior designers can get the money moving again with quick cash flow wins, …
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Presence can quietly transform how people experience your leadership. Brad Farris joined me for a powerful conversation about leadership that doesn’t rely on hustle. As a coach to agency owners and C-suite leaders, Brad helps people grow into the version of themselves their team wants to follow. He believes slowing down is the key to better results…
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The future of leadership is being shaped by teenagers who are building real businesses today. This is fascinating! I had the pleasure of speaking with Jeremy Williams, Head of Coaching at Founders Path, who is helping teens grow into emotionally intelligent entrepreneurs. Through this innovative program, students aged 13 to 17 are learning AI, bloc…
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292: Hospitality is Profitable for Everyone Welcome to today's episode! With me is Rick Campos — a recovering interior designer, podcast host, and design business coach. Rick is certified in Coaching the Unreasonable Hospitality methodology, and we're diving into what it really means to go beyond service and show up with true hospitality. Stick aro…
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Are your client relationships strong enough to earn their trust before the first pitch? Michael Haynes, a B2B market specialist, author and speaker, joins me from Sydney. He guides us on how to unpack what it truly takes to win and keep business clients today. It’s not just about being client-focused anymore—it’s about becoming buyer-centric. We ta…
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You don’t need a plan if you’ve got the right people in your corner. I loved this chat with Brett Trainor, who walked away from corporate life and found something even better—freedom, purpose, and a community of support. Brett shares how his journey unfolded not through strategy, but through relationships. From his first freelance gig to building t…
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291: 3 Ways to go from Hobbyist to Interior Design Professional Welcome to the show! Today we're diving into how to go from hobbyist to professional—whether you're in interior design or building any creative business. We'll cover three powerful areas that can transform your journey: mindset, boundaries, and intentionality. So, grab a pen and paper,…
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Great leadership starts with backstage conversations, not just center-stage charisma. I had the best time talking with Carl Walsh—award-winning actor turned business coach—about how the principles of theater can shift the way we build teams, lead people, and run companies. Carl’s path from the Royal Academy of Dramatic Arts to working at Disney and…
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Burnout can be the wake-up call that shifts everything. I loved reconnecting with Trevor Turnbull, a long-time entrepreneur who’s done it all—from building a seven-figure agency to living off the grid in Costa Rica. We talked about what happens when business success no longer feels fulfilling and how that realization sparked a full reset. Trevor sh…
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290: Self-Care is Profitable for You and Your Business Today's guest is Katie McDonald, a powerful self-care strategist who helps high achievers get things done without coming undone. After overcoming her own burnout, Katie now guides others from constant doing to intentional being. If you're feeling overwhelmed or running on empty, this episode is…
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What if your content could build real trust instead of just chasing likes? If you’ve been putting in the effort but not seeing results, Josh Spector wants to change that. He’s a content strategist, creator of For the Interested, and an expert in turning content into client relationships. Josh shares how to stop spinning your wheels with low-impact …
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You don’t need to be tech-savvy to build authentic visibility with AI. Kelly Sinclair, brand visibility coach and host of the Entrepreneur School podcast, returns to share how she’s helping entrepreneurs use AI tools without losing their human voice. We talk about time-saving strategies, keeping messaging true to your values, and how something as s…
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289: The Entrepreneurial Journey Welcome to today's episode, where we dive into the entrepreneurial journey—from the spark of an idea to building a business with real impact. We'll explore the key stages of growth, the evolving challenges at each step, and what it takes to succeed along the way. Whether you're just starting out or scaling up, this …
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You don’t need hours to build trust. You just need 15 seconds and the right words. I recently sat down with Jen Mueller, an Emmy-winning sports broadcaster and founder of Talk Sporty to Me, who’s built a career turning lightning-fast locker room chats into meaningful connections. Jen shares how her experience interviewing athletes in 15-second wind…
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Your story isn’t fluff. It’s the foundation of trust, connection, and business growth. Renee Lynn Frojo, brand storyteller and founder of A Good Reputation, shares this and more with me in this episode. Renee helps purpose-driven entrepreneurs discover the power in their personal stories and how to use them as a business strategy. We explored how t…
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288: Invest in Yourself for Business Growth Today on the podcast, we're joined by Kacey Graham, owner and principal designer of Boehm Graham Interior Design. From working alongside her mother on over 17 interior design show houses to leading her own successful design firm, Kacey shares her inspiring journey of business growth. We'll dive into the k…
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The parts of you you’ve been hiding might be the key to your boldest moves yet. I had the pleasure of talking with Danielle Mohr and Shelby Eloria, the women behind Black Sheep Co, about something we don’t talk about enough—the relationship we have with ourselves. We dug into what it means to reclaim your voice, rediscover your identity, and stop s…
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What if talking about money felt more like connection than conflict? My guest today, Sloan Wilkins, brings a calm, thoughtful approach to something that often feels heavy—money. Drawing from his own experience with childhood financial loss and a long career in banking, Sloan shares how mindfulness and intention can reshape the way we manage, talk a…
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Sometimes the simplest changes make the biggest impact—and that’s exactly what Kris Jones shows us in this episode. She breaks down the power of storytelling in a way that instantly makes you rethink your website, your LinkedIn profile, and how you're connecting with clients. It's not about you; it’s about the story you're inviting your clients int…
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287: The Hidden Costs of Winging It in Your Design Business In this episode, we unpack the hidden costs of winging it in your design business. Michele shares why flying by the seat of your pants can lead to burnout, missed opportunities, and financial messes. She dives into the power of intentional planning, strategic hiring, and clear marketing—al…
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Let’s be real. Scaling a business while parenting isn’t easy, but, believe it or not, it is possible when you create it on your own terms. Kym Insana didn’t start out trying to build an agency, she just wanted a life that worked for her and her family. What happened next was a business that grew from word-of-mouth relationships, smart strategy, and…
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Just because you feel scattered doesn’t mean something’s wrong with you. You might just need a new way to make things work for you. Barb Hubbard, ADHD coach, educator, and author of Quit Chasing Squirrels and Start Chasing Your Dreams, brings a fresh, compassionate approach to helping high-achieving professionals and solopreneurs stop spinning and …
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286: Profitability of Working with a Family Member On today's episode, we're joined by Beth Meyer and Abby McLane of Beth Meyer Design, a mother-daughter team specializing in luxury residential interiors. Featured in Southern Home and LUXE, they've built a trusted brand through elegant design and smart business growth. We'll explore how they starte…
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The rules you followed to get here don’t have to be the ones you follow next and that’s where the magic begins. Beverley Glazer, transformational coach and founder of Reinvent Impossible, joined me for a powerful conversation about what it really means to thrive in midlife and beyond. With decades of experience as both a therapist and coach, she he…
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Video isn’t just about showing up—it’s about showing who you really are. I had the opportunity to sit down with Chris Bogue, improv performer, video coach, and creator of The Pattern Breaker. Chris brings a fresh, comedic edge to business videos on LinkedIn, helping people ditch stiff scripts and start making real, human connections through short, …
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285: The Top 5 Profit Drains in Your Interior Design Business Welcome to the podcast! Today, we're diving into the five biggest profit drains that can silently sabotage your interior design business. If you've ever wondered where your money is going or why your profit margins aren't where they should be, this episode is for you. Grab a pen and pape…
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Most people undercharge not because they’re greedy, but because they underestimate their true value. I had such an eye-opening conversation with John Ray—business advisor, pricing strategist, and author of The Generosity Mindset. We talked about why pricing is way more emotional than most people admit, and how confidence, perceived value, and inten…
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Some of the best business advice doesn’t come from a webinar or a pitch. It comes from a story only you can tell. I had the most energizing chat with Danielle Hutchinson, Chief Creative Officer at Authors on Mission and a storyteller at heart. Danielle helps entrepreneurs turn their message into books that sound like them—not a ghostwriter. She sha…
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284: The Hidden Costs of Employment s Joining me is Jessica Harling, founder of Behind the Design. Jessica is a seasoned expert in employee and process development, specializing in recruitment, training, and change management for design organizations. Her work helps businesses streamline costs, increase productivity, and develop high-performing tea…
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Great leaders don’t do it all—they know who to trust, how to delegate, and when to get out of the way. In this episode, I sit down with Stephanie Allen, a fractional COO and creator of the Panoramic Operations Roadmap, to unpack the behind-the-scenes magic that makes businesses scale smoothly. Stephanie helps visionary founders step away from the d…
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A strong reputation can grow your business faster than any ad—and a single bad impression can undo it just as quickly. Jennifer Kaplan, founder of Evolve Public Relations, and I, talk about the true power of relationships in business. She shares why PR isn’t just about media buzz—it’s about staying visible, building trust, and showing up with integ…
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283: Implementing Profit First with Success Welcome to the podcast! Today, we're talking about Profit First—a powerful money management system that is proven to boost interior design business profit. If you're making money but never seem to keep it, or constantly juggling funds, you're not alone. We'll show you how Profit First helps you separate m…
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Some writers make magic with words—and copywriter and content strategist, Annette Mashi is one of them. I sit down with Annette to talk all things storytelling, learning your voice, and authentic messaging. Annette shares how she helps business owners sound like themselves in their marketing, whether it's through email sequences, blogs, or brand me…
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Most businesses lose sales not because they lack leads, but because they fail to nurture the ones they already have. Doug C. Brown, CEO of CEO Sales Strategies, has seen too many businesses focus on chasing new clients instead of strengthening existing relationships. He breaks down why follow-ups are the real game-changer in sales, how simple tweak…
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282: Design Mentorship for Beginners Welcome to today's episode. I'm thrilled to have Rebecca Ward with me. Rebecca is an award-winning interior designer based out of Sacramento, California, and she's truly dedicated to nurturing emerging talent in the design industry. Not only does she host the Design Curious podcast, but she also runs a mentorshi…
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Stepping out of a corporate career and into entrepreneurship isn’t just a job change—it’s a mindset shift that can make or break your success. David Shriner, host of Smashing the Plateau and business strategist, knows what it takes to navigate that transition. After spending 28 years in the corporate world, he made the leap into entrepreneurship an…
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Automation and AI should make business easier—not strip away the personal connections that make it thrive. Shaun Whynacht, founder of Blue Cow Marketing, has spent over a decade helping businesses use automation without losing the human touch. He believes that the right technology should free up time for deeper client relationships, not replace the…
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The way you think about money is just as important as how you spend or save it. Chad Hufford brings a fresh perspective to financial planning, showing how shifting your mindset around money can open doors to real financial freedom. It’s not just about crunching numbers or making more income—it’s about smart decisions, strategic investing, and chang…
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281: Creating an SEO Strategy with Pinterest On the podcast today is Julia Bocchese, an SEO and Pinterest consultant for small businesses in the creative industry. We're discussing business strategy for interior designers, covering essential strategies for your website, Pinterest direction, and SEO. Julia shares some simple, actionable reminders th…
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