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Shaping Winning Marketing Strategies Using Customer Insights with Zach Golden & Steve Stano

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Manage episode 462967716 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can organizations move beyond one-off feedback projects and build continuous customer listening programs that drive real change?

In this episode of the Product Chats, host Rebecca Kalogeris is joined by Zach Golden, Director at Anova Consulting Group, and special guest Steve Stano, Executive Director of Marketing at one of Wall Street's leading investment banks. Together, they explore the power of treating win-loss analysis as an ongoing program rather than a one-time project.

Steve and Zach discuss how continuous feedback loops provide deeper insights, improve business decision-making, and enhance customer retention. They provide actionable strategies to improve collaboration across departments and transform customer insights into business decisions that directly boost revenue. 

Learn practical ways to keep leadership engaged, overcome challenges, and turn customer data into effective business strategies. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

  continue reading

457 episodes

Artwork
iconShare
 
Manage episode 462967716 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can organizations move beyond one-off feedback projects and build continuous customer listening programs that drive real change?

In this episode of the Product Chats, host Rebecca Kalogeris is joined by Zach Golden, Director at Anova Consulting Group, and special guest Steve Stano, Executive Director of Marketing at one of Wall Street's leading investment banks. Together, they explore the power of treating win-loss analysis as an ongoing program rather than a one-time project.

Steve and Zach discuss how continuous feedback loops provide deeper insights, improve business decision-making, and enhance customer retention. They provide actionable strategies to improve collaboration across departments and transform customer insights into business decisions that directly boost revenue. 

Learn practical ways to keep leadership engaged, overcome challenges, and turn customer data into effective business strategies. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

  continue reading

457 episodes

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