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Defining and Delivering Radical Value with Mark Boundy

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Manage episode 495190757 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“Value only exists in the customer’s mind.”

In this episode we speak with Mark Boundy, founder of Boundy Consulting and author of Radical Value, about the single most important, but often misunderstood, concept in business: perceived customer value. Mark lays out a compelling argument that businesses must deliver outcomes customers care about and that true pricing power comes from helping customers quantify the results they’ll achieve.

They explore how most companies still struggle to align internally around a clear definition of value, why nearly all B2B marketing still centers on the vendor (instead of the customer), and how product teams can use value conversations to guide innovation, pricing, and positioning.

If you’ve ever wondered how to justify price premiums, this episode is the one.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

  continue reading

461 episodes

Artwork
iconShare
 
Manage episode 495190757 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“Value only exists in the customer’s mind.”

In this episode we speak with Mark Boundy, founder of Boundy Consulting and author of Radical Value, about the single most important, but often misunderstood, concept in business: perceived customer value. Mark lays out a compelling argument that businesses must deliver outcomes customers care about and that true pricing power comes from helping customers quantify the results they’ll achieve.

They explore how most companies still struggle to align internally around a clear definition of value, why nearly all B2B marketing still centers on the vendor (instead of the customer), and how product teams can use value conversations to guide innovation, pricing, and positioning.

If you’ve ever wondered how to justify price premiums, this episode is the one.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

  continue reading

461 episodes

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