Celeste Yamile is an AI and branding coach helping founders grow personal brands that actually build businesses. Through BrandWise Accelerator, she’s helped entrepreneurs systematise their content, boost engagement with AI, and show up confidently on video without the burnout. While most creators are still figuring things out, Celeste is part of the 2 percent who use AI to scale smarter.
In this episode, you’ll hear how Celeste skipped the traditional education route to teach herself everything she knows and how that choice shaped her success. It’s part masterclass, part mindset shift. From attracting the right clients on LinkedIn to using AI to streamline your strategy, this episode is packed with practical insight for anyone ready to grow without the overwhelm.
Connect with Celeste:
https://www.linkedin.com/in/celesteyamile/
Timestamps:
00:00 – Why trust matters in marketing
01:15 – Meet Celeste
01:22 – Her journey into personal branding
02:01 – Mexico vs Canada: cultural lessons
03:18 – Travel dreams: Bali, Dubai and more
03:35 – How YouTube shaped her mindset
04:19 – Learning outside university
05:30 – How her dad influenced her path
06:24 – Passion for media and storytelling
10:45 – From video editing to branding CEOs
11:17 – The scholarship that changed everything
11:59 – Getting her first LinkedIn clients
13:14 – Luck vs strategy
17:22 – Building her personal brand
18:20 – Why authenticity attracts attention
20:36 – How to attract high-ticket clients
23:21 – Content that converts
24:28 – Saving time on LinkedIn
25:21 – Common content mistakes
26:40 – When AI entered the picture
29:03 – Using AI to stand out
30:57 – Finding your unique edge
36:29 – Celeste’s LinkedIn strategy
43:05 – Podcasts, audiobooks and growth
43:41 – Her go-to recs and resources
45:35 – Final thoughts and how to connect
45:58 – Master your tools, skip the fluff
46:30 – Why she bets on LinkedIn
47:10 – Content that fits your style
47:41 – Wrapping up with Thomas
48:06 – Thank you and goodbye

Connect with Tommen:
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Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
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Podcasting tools I recommend:
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Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl
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