In this episode, I’m diving into a before and after case study, addressing the common question of converting website traffic into clients. I’m sharing my approach to evaluating websites for their potential to convert and strategically moving the right fit visitors towards taking action and becoming clients. I share detailed before and afters for each section of the website so you can see how important functionality and strategic design are in website optimization and avoiding common pitfalls that hinder conversion, and the effective implementation of client testimonials.

Timestamps:

[00:00:46] The importance of optimizing your site for conversions

[00:02:39] Walking through a website before and after focused on converting visitors into clients

[00:03:36] Highlighting common website design mistakes through a chiropractor website example

[00:13:13] Designing a website that creates a powerful first impression and helps us book new clients

[00:13:48] Showcasing how you can design a website that looks great and encourages people to book with you thorugh an update design example

[00:24:17] The top things your website needs in order to convert more leads into clients

[00:26:00] Next steps you can do for your website today

[00:26:44] How my Website Design VIP Day focuses on strategy and design

Key Takeaways:

• Converting website traffic into clients

• Evaluating websites for conversion potential

• Strategic design for conversion optimization

• Avoiding confusion and information overload

• Focusing on client needs in website design

• Recommending client testimonials on websites

• Crafting concise and effective call-to-action sections