Best Businessprocess Podcasts (2025)

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Outsourcing Marketing for Health Practices w/ Deanna Martin 28:37

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6d ago28:37

28:37

[Episode 247] Thinking about outsourcing your marketing but not sure where to start? In this episode, Deanna Martin and I break down how to prepare your practice for outsourcing, avoid common mistakes, and choose the right support. In this episode, you'll learn: The difference between a VA, social media manager, and strategist What to prepare befor…

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My Healthcare Website Predictions for 2026 13:32

13d ago13:32

13:32

[Episode 246] As we head into 2026, website design is shifting fast. In this episode, I share my predictions for what will actually matter for health and wellness websites—from niching and SEO to blogging, simplicity, and accessibility. In this episode, you'll learn: Why clear niches and one-on-one services will outperform courses How SEO and blogg…

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Optimizing Your Google Business Profile for Local SEO w/ Jona Hysa 25:01

20d ago25:01

25:01

[Episode 245] Your Google Business Profile is one of the most overlooked SEO tools for local practices. In this episode, Jona Hysa and I break down how to optimize your profile so the right people can actually find you—and trust you. In this episode, you'll learn: Why Google Business Profiles matter for local SEO and Maps What information to update…

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How Website Design Impacts SEO for Health Practices 18:09

27d ago18:09

18:09

[Episode 244] SEO isn’t just about keywords — your website design plays a huge role in how (and if) you show up on Google. In this episode, I break down how design choices impact SEO and what your website should be doing behind the scenes. In this episode, you'll learn: How design, UX, and accessibility affect search rankings What your website desi…

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Using ChatGPT to Sound Like You Faster w/ Sarah Cook 32:43

1M ago32:43

32:43

[Episode 243] AI doesn’t have to make your content sound generic. In this episode, Sarah Cook and I talk about how to use ChatGPT as a tool—not a replacement—to create content that sounds like you and connects with the right clients. In this episode, you'll learn: How to train ChatGPT to match your brand voice The “last 20%” that makes AI content f…

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5 Website Design Changes to Book More Patients 12:11

1M ago12:11

12:11

[Episode 242] If your website looks good but isn’t converting, a few small design changes can make a big difference. In this episode, I share five simple website tweaks that help the right patients choose you—and book. In this episode, you'll learn: How to clarify who your website is actually speaking to What your homepage must answer above the fol…

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Local Facebook & Instagram Ads That Actually Work w/ Nicole Eldridge 37:56

2M ago37:56

37:56

[Episode 241] Running ads for a local health practice is very different from online marketing. In this episode, Nicole Eldridge and I break down how Facebook and Instagram ads actually work for local businesses—and how to stop wasting money on the wrong strategies. In this episode, you'll learn: The three types of ads local practices should be runn…

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How to Optimize Your Website for AI Search 17:12

2M ago17:12

17:12

[Episode 240] AI search isn’t replacing SEO — it’s built on it. In this episode, I break down what AI actually looks for on your website and how a strong SEO foundation helps both people and tools like ChatGPT trust and recommend your site. In this episode, you'll learn: What AI and search engines look for on your website Why clear structure and re…

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Marketing Strategies That Actually Work w/ Michelle Grassic 26:46

2M ago26:46

26:46

[Episode 239] Marketing doesn’t have to feel pushy to work. In this episode, Michelle Grassic and I talk about what’s actually helping holistic health practices attract new patients—without doing more or following every trend online. In this episode, you'll learn: Why niching down makes marketing easier (not scarier) How clarity improves SEO and pa…

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The Questions Your Wellness Website Must Answer to Book Clients 12:37

2M ago12:37

12:37

[Episode 238] If visitors land on your website and feel confused, they won’t stick around. In this episode, I break down the key questions every wellness website needs to answer so the right clients feel confident taking the next step. This episode, you'll learn: What visitors need to know within seconds of landing How clarity builds trust and impr…

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3 Things to Check If Your Website Isn’t Booking Clients 12:26

3M ago12:26

12:26

[Episode 237] If your website used to bring in clients—and now it’s quiet—don’t panic. In this episode, I walk through three simple checks to help you figure out whether the issue is technical, mobile-related, or tied to your messaging and marketing. In this episode, you'll learn: The first things to check when bookings suddenly slow How broken lin…

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Introducing Elevate Your Practice: Business Tips for Holistic Health Practitioners 2:59

3M ago2:59

2:59

Welcome to Elevate Your Practice, the podcast dedicated to helping holistic health professionals simplify and grow their businesses! I’m Samantha Mabe, your host and founder of Lemon and the Sea. In this season intro, I share the show’s evolution from Process to Profitability to our new focus on practical strategies for website, SEO, and marketing—…

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Disrupting Ourselves: Making education relevant for students with Howard Teibel, Scott Carlson and Ned Laff 48:56

4M ago48:56

48:56

In 1877, the first college "major" was coined at Johns Hopkins. The catalog for that year is a dense read, though short; courses toward the baccalaureate only required two years of study and then—presumably—a job. That catalog has hardened into something else today: a system that prizes credentials over curiosity, standardization over discovery, an…

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Building Financial Resilience Through Culture and Strategy: A Higher Education Case Study 52:12

9M ago52:12

52:12

For years, finance in higher education has worked quietly behind the scenes—essential, but rarely seen as a force for change. Budgets got balanced, reports got filed, and institutions moved forward... slowly. But what happens when that model starts to crack? When rising costs outpace tuition revenue, and the math that once worked no longer adds up?…

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Child’s Play: Tapping Workplace Creativity, with Keynote Speaker Kyle Scheele 28:03

12M ago28:03

28:03

The opening speaker at the 2025 NBOA Annual Meeting will be Kyle Scheele, who is known for cooking up wild ideas that many people back for laughs and for learning. NBOA President and CEO Jeff Shields discusses with Scheele the process behind some of his outlandish projects and about being creative in the workplace. “I don’t want people to be like m…

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The Language of Action: Moving Beyond Communication Breakdown 48:57

1y ago48:57

48:57

This week, Pete Wright and Howard Teibel dive deep into the topic of weak communication practices and their consequences in organizations. Howard, drawing from his extensive experience working with teams and leaders, shares insights on how miscommunication often stems from focusing on passing information rather than producing action and exploring a…

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Being of Service in Higher Education with WACUBO’s Michael Clune and Lupe Valencia 13:54

1+ y ago13:54

13:54

Being of service. This is at the heart of the roles we play in higher education. At the 2024 WACUBO Annual Conference at Disneyland in California, leaders and practitioners in administration came together to explore how they can Dream, Lead, and Inspire others to serve the mission of our industry. Lupe Valencia, Deputy Chief Financial Officer and C…

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The Teamwork Behind a Turnaround 31:53

1+ y ago31:53

31:53

We are thrilled to present this episode of the Net Assets Podcast, a partnership between NBOA and Teibel Education Consulting, with NBOA President and CEO Jeff Shields and Teibel Education President Howard Teibel. This episode marks the first in what we hope will become a collection of some of the best and most illuminating interviews dedicated to …

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NBOA CEO Jeff Shields on Navigating Independent School Challenges and the 2024 NBOA Annual Meeting 27:43

2y ago27:43

27:43

This week, Jeff Shields, President and CEO at NBOA, joins Howard Teibel for a conversation on the future of independent schools ahead of the 2024 NBOA Annual Meeting & Business Solutions Showcase. Howard and Jeff speak about issues of integrating telework, the sustainability of post-pandemic innovations, and the critical importance of community and…

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How to fix your funnel and increase conversions 45:52

2y ago45:52

45:52

In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order …

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4 things to remove from your website right now (and 1 to add) 18:05

2y ago18:05

18:05

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary…

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Ethical launching: building trust & long-term relationships with customers 32:38

2y ago32:38

32:38

Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launchin…

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Generating more leads through optimized landing pages 15:44

2y ago15:44

15:44

In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies for optimizing landing pages, including clear headlines, compelling visuals, persuasive copy, and fo…

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How to use offsite SEO to get people back to your website 41:57

2y ago41:57

41:57

Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging differe…

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Optimizing your website's on-page SEO and improving your search engine rankings 17:29

2y ago17:29

17:29

In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and I’m going to share my strategies on optimizing your website's SEO to increase visibility and drive orga…

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The soft sales strategy for LinkedIn success and business growth 30:18

2y ago30:18

30:18

Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connec…

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The Importance of Your Website in Converting Leads into Clients 9:02

2y ago9:02

9:02

In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars, or even through referrals, your website acts as the central hub where potential clients go to learn…

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How the art of conversation leads to opportunities, collabs & referrals 34:42

2+ y ago34:42

34:42

In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We d…

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Building Trust through Content: Content Marketing for Lead Generation 18:58

2+ y ago18:58

18:58

In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing,…

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How to use guest podcasting to attract more clients 35:47

2+ y ago35:47

35:47

Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly bec…

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Crafting irresistible calls-to-action that drive conversions 13:13

2+ y ago13:13

13:13

On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we will dive deep into crafting irresistible calls to action and leveraging our websites to drive conver…

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Preparing your business to scale & build a team 35:04

2+ y ago35:04

35:04

In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring out what you truly want to do in your business and how it can help you delegate tasks and prioritiz…

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Nurturing client relationships through intentional communication & service 17:46

2+ y ago17:46

17:46

In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing support for clients who need and want it is also beneficial, such as making updates or scheduling ta…

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Elevating your business with Human to Human marketing 27:36

2+ y ago27:36

27:36

Welcome back to "Process to Profitability." If you're looking to make your mark in the business world while staying true to yourself, you're in for a treat. In today's episode, I'm joined by the incredible Angela Henderson, and we're diving deep into the realm of Human to Human marketing. In an era where AI and automation are on the rise, Angela an…

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Thinking Beyond Pretty Design: UX Principles for Your Website 12:48

2+ y ago12:48

12:48

In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users interact with a website, and it plays a vital role in converting visitors into clients. Key princi…

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Navigating Sticky Situations with Intention 33:32

2+ y ago33:32

33:32

In this episode of "Process to Profitability," I had the pleasure of speaking with Michelle Whyte, an expert in business etiquette and building authentic connections. Michelle shared valuable insights on how entrepreneurs can navigate challenging collaborations and maintain their brand reputation. We discussed the importance of addressing behavior …

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Building a Profitable Business with Intention Beyond Work-Life Balance 16:02

2+ y ago16:02

16:02

Welcome to the latest episode of Process to Profitability where I'm delving into the topic of creating a business with intention. As small business owners, we know there are challenges to maintaining work-life balance and personal well-being. In today's episode, I'll explore the significance of choosing why and how you want to run your business so …

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Website Review: Boosting your business impact with website optimization 27:21

2+ y ago27:21

27:21

On this episode of Process to Profitability, I had the pleasure of reviewing a Squarespace 7.0 website with my friend Mikki Wilson, founder of Dot Connector Consulting. We delved into the details of her consulting business and discussed ways to improve her website for better client conversions. From enhancing the about page with an extended bio and…

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How I use data to make decisions about my podcast 13:23

2+ y ago13:23

13:23

In this episode of "Process to Profitability," I’m delve into the importance of analyzing podcast data to make informed business decisions. As the host of a podcast that may not be top-charting, I value the education and connections gained through my show. By evaluating factors such as download numbers, client referrals, and collaborations, I am ab…

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Metrics that matter: discovering the KPIs for your social media strategy 37:19

2+ y ago37:19

37:19

Are you ready to unlock the secrets to turning your social media presence into a profitable powerhouse? Join me on this episode of Process to Profitability as I dive deep into the world of social media metrics and strategies with the brilliant Andréa Jones, a renowned social media strategist. Together, we'll explore the five key performance indicat…

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Data-Driven Website Design: Using Heat Maps and Click Analysis to Optimize User Experience 16:52

2+ y ago16:52

16:52

In this episode of Process to Profitability, I dive into the world of heat mapping software and how it can help you optimize your websites for better user experience and business results. I discuss the how you can gather and use data from heat maps, click maps, and website recordings to make decisions about your website design. Whether you're looki…

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How tax strategy can maximize profitability in your business 38:15

2+ y ago38:15

38:15

Welcome to Process to Profitability. In today's episode, we have a special guest joining us, Kimberly Tara, a certified tax coach and business growth advisor. Kimberly is here to share her expertise on tax strategy and how it can save you money and make your business more profitable. As a mom of four young children, Kimberly has successfully built …

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Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions 15:54

2+ y ago15:54

15:54

In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking the effectiveness of your marketing efforts, and reveal the key components to include in your track…

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Using dashboards to visualize information and make data-driven decisions 27:19

2+ y ago27:19

27:19

Welcome back to "Process to Profitability." I am beyond excited to dive into today's episode with our incredible guest, Carolyn O'Brien. In this episode, Carolyn shares her expertise on the importance of using visual dashboards to track data in your business. We all know that the ultimate goal is to turn visitors into loyal customers, but how do we…

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Data-driven decisions: 3 pillars for gathering, analyzing, and acting on business data 9:00

2+ y ago9:00

9:00

Welcome back to another exciting episode of "Process to Profitability." Today, I’m diving into the world of data-driven decisions and how they can transform your business. In this episode, I'll explore how to leverage your existing website traffic, analyze return on investments, and make informed decisions by utilizing valuable data. Get ready to d…

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Converting visitors into clients with the power of UX copywriting 30:01

2+ y ago30:01

30:01

In this episode of "Process to Profitability," I sit down with Susan Reoch, a UX copywriter, to discuss the importance of writing a website based on user experience. We delve into the principles of UX copywriting and how they can enhance a website's effectiveness in converting clients. We explore topics such as creating a clear and concise message,…

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The #1 way you're losing clients: not allowing people to book from your website 7:17

2+ y ago7:17

7:17

In this episode, I dive into the crucial role that optimizing your website plays in attracting and converting clients for your business. Discover the number one reason potential clients hesitate to book appointments and how you can overcome this hurdle to see increased profitability. Join me as I explore the benefits of implementing online booking …

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Driving Conversions with Strategic Case Study Design 31:04

2+ y ago31:04

31:04

In this episode of "Process to Profitability," I chat with Brittany Herzberg, a talented copywriter who shared her expertise on using case studies to attract and convert clients. We discussed the power of case studies in building trust and credibility, and Brittany provided invaluable tips on crafting compelling case studies that resonate with pote…

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Book more right-fit clients with your website: a before and after case study 29:14

2+ y ago29:14

29:14

In this episode, I’m diving into a before and after case study, addressing the common question of converting website traffic into clients. I’m sharing my approach to evaluating websites for their potential to convert and strategically moving the right fit visitors towards taking action and becoming clients. I share detailed before and afters for ea…

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Innovating Your Business and Growing Your Profitability with Profit Partnerships 41:44

2+ y ago41:44

41:44

Welcome to another exciting episode of "Process to Profitability." I'm your host, Samantha Mabe, and today we have a very special guest with us. I had the pleasure of interviewing Mikki Wilson, the brilliant mind behind Dot Connector Consulting. Mikki is here to share her expertise on profit partnerships, a topic that is sure to provide valuable in…