In this episode, Jason and Lap unpack the often-overlooked power of upgrades and add-ons in event planning. From passive upselling strategies to flat-rate pricing models, they break down how customization can boost profits, streamline logistics, and elevate client satisfaction. Whether it’s branded GIFs, rush fees, or clever use of local vendors, this conversation gives you practical, tested ways to make more money without burning out. If you’ve ever wondered how to charge more without being pushy, this one’s for you.