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In this episode of the Private Practice Survival Guide, we discuss how to build a purpose-driven brand that resonates with your ideal clients and reflects your practice’s core values. We break down the key elements of brand identity—including mission, vision, values, and messaging—and how they shape client perception and loyalty. The episode covers how to align your brand with your long-term goals and adapt it as your practice evolves. A well-defined brand not only differentiates you in the market but also strengthens client trust and engagement.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.
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Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book