If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you!

Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management.

With a background in web design, development, and digital marketing, Paula brings a rare blend of technical knowledge and operations savvy that helps keep projects on track.

In this conversation, Daniel and Paula unpack the often-invisible side of website development — from estimating timelines to handling revisions and communicating with multiple stakeholders.

You’ll learn why timelines can shift, how a single project can involve dozens of communication touchpoints, and why having one main point of contact can save weeks of time.

Paula shares the tools she uses to create realistic projections (including the beta distribution method) and why even the most well-planned projects need buffer time.

If you're planning a website project or currently working with a web designer, this episode will give you the insights you need to be a more prepared and empowered client.

Understanding the process isn't just helpful — it can actually speed things up and lead to a better result.

• Project timelines aren't guesses; they're calculated using a formula that considers best- and worst-case scenarios, plus client responsiveness.

• Revision requests should be thoughtful and consolidated — too many small changes can create delays and affect other projects.

• Website drafts are not the final product. There's a process in place for revisions, pre-launch QA, and ongoing post-launch edits.

• Technology limitations (like device compatibility) are real. Perfecting a site for every screen isn't realistic or necessary.

• Communication can quickly become overwhelming when too many people are involved. A single point of contact streamlines everything.

• Every project is an opportunity to learn. Paula shares how documenting "lessons learned" helps improve outcomes over time.

Whether you're launching your first website or your fifth, this episode will give you the clarity and confidence to navigate the process smoothly.

🎧 Listen now to get an inside look at how to set your next website project up for success.

• Custom Website Design and Development with Private Practice Elevation

This Episode Is Brought To You By

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

Paula Allera is a tech-savvy project manager. She’s originally from the Philippines, currently lives in North Carolina, and is obsessed with organizing and driving company growth. She’s passionate about employee management, prioritizing input to enhance processes, and ensuring success by putting her team first.

Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.

Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.