427: Connecting with Members Beyond the Clubhouse w/ Rachel Brown Evansville Country Club

Private Club Radio Show

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3M ago 39:10

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When Rachel Brown stepped into her role as Membership & Marketing Director at Evansville Country Club, she was ready to hit the ground running. What she didn’t expect? The world shutting down two weeks later.
Instead of waiting it out, Rachel and her team got creative—launching weekly videos, virtual content, and new ways to engage members even when they couldn’t be at the club. Fast forward to today, and she’s transformed how Evansville CC connects with its members, blending storytelling, digital engagement, and old-school hospitality into a modern membership experience.
In this episode, we dive into:
Her transition from Disney Cruises to private clubs—and what she brought with her.
The power of video and digital content in keeping members engaged.
How Evansville CC handled a multi-million dollar renovation while growing a younger demographic.
Why storytelling is the most underrated tool in club marketing.
Her approach to making club communication more fun, engaging, and personal.

Rachel is a master at making members feel connected, and her insights on marketing, branding, and hospitality are a must-hear for anyone looking to bring fresh energy to their club.

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Chapters

1. Club Radio Show With Club Director (00:00:00)

2. Membership and Marketing at the Club (00:10:51)

3. Club Event Planning and Modernization (00:19:11)

4. Event Success and Challenges (00:25:57)

5. Club Haunted House Planning Chat (00:38:03)

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