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How to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can't Skip

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Manage episode 436413271 series 2900692
Content provided by Treefrog Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Treefrog Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place.
I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.
I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!

Specifically, this episode highlights the following themes:

  • The importance of clear, customer-focused messaging.
  • How to build a strategic, lead-generating website.
  • Tips for optimizing your site for search engines.

Other Mentioned Links & Resources

Episode 106: How to Optimize Your Website for Search Engines
https://treefrogmarketing.com/how-optimize-your-website-search-engines/
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

  continue reading

Chapters

1. Introduction (00:00:00)

2. Know your ideal clients and create specific messaging (00:05:43)

3. Essential elements for small business website success (00:10:08)

4. Essential: Craft clear message and strategic website (00:13:14)

180 episodes

Artwork
iconShare
 
Manage episode 436413271 series 2900692
Content provided by Treefrog Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Treefrog Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place.
I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.
I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!

Specifically, this episode highlights the following themes:

  • The importance of clear, customer-focused messaging.
  • How to build a strategic, lead-generating website.
  • Tips for optimizing your site for search engines.

Other Mentioned Links & Resources

Episode 106: How to Optimize Your Website for Search Engines
https://treefrogmarketing.com/how-optimize-your-website-search-engines/
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

  continue reading

Chapters

1. Introduction (00:00:00)

2. Know your ideal clients and create specific messaging (00:05:43)

3. Essential elements for small business website success (00:10:08)

4. Essential: Craft clear message and strategic website (00:13:14)

180 episodes

All episodes

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