Best Treefrog Marketing Podcasts (2025)

1
"Priority Pursuit” Is Taking a Break 4:38

Play Pause

10M ago4:38

4:38

We’d like to let you know that Priority Pursuit is taking a break. But don’t worry—there’s more to come, and we’re not going anywhere permanently! After three years of weekly episodes, we’re taking a hiatus to refocus on our priorities and plan a fresh, meaningful direction for Priority Pursuit. With the podcast set to return in Q2 of 2025, we’ll s…

1
7 Reasons Your Website Isn't Converting (& How to Fix It) with Angel Tobey 22:37

10M ago22:37

22:37

Why is your website traffic high, but sales aren’t? If you're frustrated with visitors who don’t convert, this episode breaks down exactly what's holding them back—and what you can do to change it. In today’s episode, we chat with Angel Tobey, the content director at Treefrog Marketing, about why your website might not be pulling its weight. Angel …

1
Kelly Rice on "Marketing Made Simple": Secrets to Dominating Local Search Results 30:27

10M ago30:27

30:27

We all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly’s recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast. Kelly discusses how StoryBrand’s framework can boost visibility in search results and help businesses stand out in their local…

1
The Key to Better Google Rankings as a Small Business: Improve E-E-A-T with Angel Tobey 36:10

10M ago36:10

36:10

Every small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence. Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, au…

1
A Case Study – How SEO Helped Arielle Peters Grow Her Small Business 51:42

11M ago51:42

51:42

Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business. Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SE…

1
How to Choose the Right Keywords for SEO as a Small Business 21:03

11M ago21:03

21:03

Are you struggling to make sure your small business pops up in Google search results? If so, understanding the power of keywords may change the game for your marketing strategy. In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for …

1
Is SEO Worth It for Small Businesses? 13:18

11M ago13:18

13:18

SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ. In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can si…

1
What the Google Antitrust Trial Means for Small Businesses: How to Be Successful on All Search Engines 18:06

11M ago18:06

18:06

Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility. In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I al…

1
Marketing Overload? Identify Your Next Marketing Move for Small Business Growth 35:46

12M ago35:46

35:46

When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business. In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to …

1
How to Juggle Being a Mother & Building a Business with Brooke Greening 40:29

12M ago40:29

40:29

When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible. In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrep…

1
10 Ways to Stand Out in a Crowded Market 30:13

12M ago30:13

30:13

When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience. In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting cus…

1
5 Books Every Small Business Owner Should Read 15:41

1y ago15:41

15:41

Let's talk about something every small business owner can benefit from: never stop learning. And guess what? We've got a list of five must-read books that'll make a big impact on your business. These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing ef…

1
3 Types of Content to Boost Your SEO 18:10

1y ago18:10

18:10

If you're not showing up on Google, you're missing out on serious business opportunities. In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting y…

1
The Power of Value-Based Pricing for Small Businesses with Sheila Hansen 43:43

1y ago43:43

43:43

Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value …

1
How to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can't Skip 14:57

1y ago14:57

14:57

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any s…

1
How to Get the Most Out of a Small Marketing Budget 28:01

1y ago28:01

28:01

As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results? In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best f…

1
How to Make Prospects 22x More Likely to Remember Your Small Business 27:51

1y ago27:51

27:51

Do you want to make sure your small business sticks in people's minds long after they've encountered it? We've got the secret sauce that will make your prospects 22 times more likely to remember you. We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We…

1
Organic LinkedIn Strategies for Business Growth with Deirdre Martin 48:15

1y ago48:15

48:15

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn. In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for smal…

1
Bigger Doesn't Always Mean Better 19:05

1y ago19:05

19:05

Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practica…

1
How to Set Boundaries & Get Your Clients to Respect Them 28:49

1y ago28:49

28:49

Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick. In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why …

1
The 5 Most Effective Things You Can Do to Improve Your Small Business's SEO 26:09

1y ago26:09

26:09

When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time. In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it …

1
Practical Steps to Manage Small Business Finances with Linda Karressy 44:04

1y ago44:04

44:04

When managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed. In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonpro…

1
How to Market Your Small Business on Your Own 29:30

1y ago29:30

29:30

Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structure…

1
The 4 Keys to Building a Successful Small Business 25:36

1y ago25:36

25:36

If you’re a small business owner wondering how to really make your business thrive, this episode is for you. Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our…

1
5 Reasons Your Small Business Needs a Marketing Strategy 28:57

1+ y ago28:57

28:57

When you operate without a strategy, it's easy to overspend on ineffective tactics. A marketing strategy helps you allocate your budget based on what’s most effective for your business. In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. From attracting you…

1
How to Build & Lead a Healthy Remote Team with Amanda Garcia 54:19

1+ y ago54:19

54:19

If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you. Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative. Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems h…

1
Why Every Small Business Owner Needs a Personal Brand & How to Build Yours 26:35

1+ y ago26:35

26:35

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward. In this episode, we're getting right down to why you absolutely need a personal brand and how…

1
7 Ways to Serve Your Team Well Outside of Benefit Packages 20:49

1+ y ago20:49

20:49

Your employees are the backbone of your business. Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity…

1
A Marketing Strategy that Increases Sales: The Exact Strategy I Used to Meet My Small Business’s Booking Goals 31:33

1+ y ago31:33

31:33

The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your au…

1
How to Handle Ups & Downs in Business with Jennifer Roach 40:00

1+ y ago40:00

40:00

Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum? In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive c…

1
Why You Need an In-House Social Media Manager 28:02

1+ y ago28:02

28:02

Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time. In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential. From aligning your brand's voice across all platforms to jumping on trends that keep your audi…

1
5 Things I Wish I Knew Before Starting a Small Business 51:18

1+ y ago51:18

51:18

We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming. Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey. In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. …

1
Why Having a Website Isn’t Enough to Grow Your Small Business 37:18

1+ y ago37:18

37:18

We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. It's time to push past the basic and get strategic with your online presence. In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can with…

1
How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello-Benedict 35:52

1+ y ago35:52

35:52

When your business thrives, shouldn't your team as well? In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not j…

1
The Key to Scaling Your Small Business: Consistency 23:56

1+ y ago23:56

23:56

The small business world can be a rollercoaster of ups and downs, trials and errors. But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us. In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're g…

1
Boundary Blueprint: How to Set Boundaries for Small Business Success with Mary Adkins 29:51

1+ y ago29:51

29:51

When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker. Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. W…

1
Six Ways to Increase Your Website's Conversion Rate 25:36

1+ y ago25:36

25:36

Is your website attracting and keeping your prospects' attention? If not, then you're missing out on valuable opportunities to grow your business. In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-bas…

1
How to Create a Personal Vision for your Life & Business with Mark Dolfini 1:02:30

1+ y ago1:02:30

1:02:30

Is your life and business exactly where you want it to be? If you hesitated for even a second, this episode is for you. In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a …

1
How to Stand Out as a Small Business: Excellent Client Communication 23:30

1+ y ago23:30

23:30

Is your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear…

1
11 Ways to Use ChaptGPT for Small Businesses 55:34

1+ y ago55:34

55:34

You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries. In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. We delve into practical applications, from content crea…

1
4 Reasons Your Marketing Isn’t Working (& How to Fix It) 21:29

1+ y ago21:29

21:29

The success of your business is intricately tied to the effectiveness of your marketing. In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation. I systematically break down the four most common pitfalls that may be hindering your marketing su…

1
How to Find Your Small Business's Niche with Todd Howard 49:26

1+ y ago49:26

49:26

How to Find Your Small Business's Niche with Todd Howard The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, …

1
Time-Saving Marketing Strategy for Small Businesses 35:38

1+ y ago35:38

35:38

The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time? We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforw…

1
The Best Opt-in Email Strategies for Small Businesses 34:22

1+ y ago34:22

34:22

The power of a well-crafted opt-in can transform a casual browser into a loyal customer. Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins. From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales. Whether you're making quizzes or writing awesome stuff, get ready for…

1
Marketing Metrics Every Small Business Should Be Tracking 28:05

1+ y ago28:05

28:05

Are you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth. With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine. From revenue and profitability metrics …

1
How Small Businesses Can Utilize Technology to Work Less & Live More with LaShonda Brown 42:37

1+ y ago42:37

42:37

The rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses. But what if there's a smarter way to reach your goals and reclaim your life? Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers. LaShonda breaks down how small busi…

1
What If Your Marketing Is What's Holding You Back? 15:04

1+ y ago15:04

15:04

Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service? It's possible that your marketing strategy could be the root cause. Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back. We all know hard wor…

1
Why Small Businesses Should Invest in Social Media Ads with Angel Tobey 28:11

1+ y ago28:11

28:11

Is your small business missing out on the immense potential of social media advertising? In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales. I'm excited to welcome back Angel Tobey…

1
Six Time-Saving Hacks for Small Business Owners 20:16

1+ y ago20:16

20:16

Are you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations? Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall success Today, I’m dishing out six time-saving hacks that will revolutionize the way you manage your small …

1
The Importance of Embracing Slow Growth as a Small Business with Mary Marantz 43:06

1+ y ago43:06

43:06

A world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress. Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business. This episode goes beyond the adrenaline rush of instant gratificat…